{"id":937,"date":"2024-09-11T00:21:58","date_gmt":"2024-09-11T00:21:58","guid":{"rendered":"https:\/\/www.clio.com\/au\/?p=937"},"modified":"2026-01-15T08:29:07","modified_gmt":"2026-01-14T21:29:07","slug":"law-firm-marketing","status":"publish","type":"post","link":"https:\/\/www.clio.com\/au\/blog\/law-firm-marketing\/","title":{"rendered":"Law Firm Marketing: A Comprehensive Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Law firm marketing is the practice of attracting new potential clients to your firm. A law firm marketing plan may cover a mix of digital marketing, SEO, blogging, print, and digital ads. It may also include other tactics, such as harnessing technology like Clio Grow to\u00a0<\/span><a title=\"marketing clio grow\" href=\"https:\/\/www.clio.com\/blog\/marketing-clio-grow\/\"><span style=\"font-weight: 400\">streamline your marketing efforts<\/span><\/a><span style=\"font-weight: 400\">. You can even hire a\u00a0<\/span><a title=\"best legal marketing companies\" href=\"https:\/\/www.clio.com\/blog\/best-legal-marketing-companies\/\"><span style=\"font-weight: 400\">legal marketing company<\/span><\/a><span style=\"font-weight: 400\">\u00a0to help you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">But no matter how you approach it, one fact remains\u2014marketing your firm can easily consume a lot of your time and energy.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this guide, you\u2019ll learn everything you need to know about properly marketing your law firm\u2014from SEO to networking and everything in between. We\u2019ll also help you understand key law firm marketing terms, steps to take to start building your marketing plan, and how to measure your efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Plus, you\u2019ll discover eye-opening stats to inform your marketing choices, best practices and industry insights, and the top law firm marketing technology and tools to use.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><div class=\"o-featured-snippet o-theme--bone is-faq-snippet-question\">\n\t<div class=\"c-featured-snippet__inner\">\n\t\t<h3>\n\t\t\t<span>\n\t\t\t\tDo lawyers need marketing?\n\t\t\t<\/span>\n\t\t<\/h3>\n\t\t<div class=\"c-featured-snippet__content\">\n\t\t\t<p>Marketing your legal services is integral to the growth and success of your law firm. Marketing is an effective way to build brand awareness, attract legal clients, and retain current ones.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/span><\/p>\n<h2>Law firm marketing terms<\/h2>\n\n\t\n\t\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n<div\n\tclass=\"o-image l-image alignnone wp-image-992 size-full \"\n\t\tstyle=\"max-width: 36rem;  width: 576px;\"\n\t\t>\n\t<div\n\t\tclass=\"o-image__wrap l-image__wrap js-lazy-image-wrapper\"\n\t\t\t\t\tstyle=\"padding-top:66.8402777778%;\"\n\t\t\t>\n\t\t\t\t\t<noscript>\n\t\t\t\t<img\n\t\t\t\t\ttitle=\"marketing terms for lawyers\"\n\t\t\t\t\talt=\"marketing&#x20;terms&#x20;for&#x20;lawyers\"\n\t\t\t\t\tsrc=\"https:\/\/www.clio.com\/au\/wp-content\/uploads\/sites\/5\/2024\/09\/Screenshot-2024-09-10-at-3.55.34\u202fPM.png\"\n\t\t\t\t\twidth=\"576\"\n\t\t\t\t\theight=\"385\"\n\t\t\t\t\/>\n\t\t\t<\/noscript>\n\t\t\t\t<picture>\n\t\t\t\t\t\t<img\n\t\t\t\ttitle=\"marketing terms for lawyers\"\n\t\t\t\talt=\"marketing&#x20;terms&#x20;for&#x20;lawyers\"\n\t\t\t\twidth=\"576\"\n\t\t\t\theight=\"385\"\n\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\tdata-src=\"https:\/\/www.clio.com\/au\/wp-content\/uploads\/sites\/5\/2024\/09\/Screenshot-2024-09-10-at-3.55.34\u202fPM.png\"\n\t\t\t\t\tsrc=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==\"\n\t\t\t\t\tclass=\"is-lazy js-lazy-image\"\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t<\/div>\n\t<\/div>\n\n\t\t\t\n\n<p><span style=\"font-weight: 400\">It\u2019s important to understand the basics of law firm marketing before moving into planning and execution. We\u2019ve put together a handy list of the most important marketing terms you need to know.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Of course, there are many,\u00a0<\/span><i><span style=\"font-weight: 400\">many<\/span><\/i><span style=\"font-weight: 400\">\u00a0more<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"marketing terms\" href=\"https:\/\/coschedule.com\/marketing-terms-definitions\/\"><span style=\"font-weight: 400\">marketing terms<\/span><\/a><span style=\"font-weight: 400\">\u00a0you can read up on. But this short list provides a good start, especially if you\u2019re new to law firm marketing.<\/span><\/p>\n<h3><b>Marketing leads<\/b><\/h3>\n<p><span style=\"font-weight: 400\">A marketing lead is a potential client for your firm. It\u2019s more than just someone who visits your website. A person becomes a marketing lead once they take an action that shows they\u2019re interested in speaking to you. For example, they might fill out a \u201cContact Us\u201d form, call your firm, or provide their contact information in some other way.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For more information, read our guide on\u00a0<\/span><a title=\"lead gen lawyers\" href=\"https:\/\/www.clio.com\/blog\/lead-generation-for-lawyers\/\"><span style=\"font-weight: 400\">Lead Generation for Lawyers.<\/span><\/a><\/p>\n<h3><b>Conversion rate<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Your conversion rate is the ratio of people who visit a certain webpage or ad to people who eventually \u201cconvert\u201d to a lead. You can track the conversion rate of just one page, or your entire website. You can also look at how well your<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a href=\"https:\/\/www.clio.com\/au\/guides\/client-intake-law-firms\/\"><span style=\"font-weight: 400\">intake process<\/span><\/a><span style=\"font-weight: 400\">\u00a0is converting leads into paying clients.<\/span><\/p>\n<h3><b>Call-to-action (CTA)<\/b><\/h3>\n<p><span style=\"font-weight: 400\">A<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"cta legal clientd\" href=\"https:\/\/www.clio.com\/blog\/call-to-action-legal-clients\/\"><span style=\"font-weight: 400\">call-to-action<\/span><\/a><span style=\"font-weight: 400\">, or CTA, is a clear request of a site visitor or lead to take the next step in their journey towards becoming a paying client. For example, this can be a button that leads to your \u201cContact Us\u201d form, or a button in a paid ad that links back to your website.<\/span><\/p>\n<h3><b>Landing pages<\/b><\/h3>\n<p><span style=\"font-weight: 400\">A<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"landing pages\" href=\"https:\/\/www.wishpond.com\/landing-pages\/\"><span style=\"font-weight: 400\">landing page<\/span><\/a><span style=\"font-weight: 400\">\u00a0is a website page built to get visitors to take a specific action, such as clicking a link, filling out a form, booking a consultation, or making a phone call. For more information on landing pages, check out the post<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"lawyers usage landing page\" href=\"https:\/\/www.clio.com\/blog\/should-lawyers-use-landing-pages\/\"><span style=\"font-weight: 400\">Should Lawyers Use Landing Pages?<\/span><\/a><\/p>\n<h3><b>Search engine optimisation (SEO)<\/b><\/h3>\n<p><a title=\"digital marketing\" href=\"https:\/\/www.clio.com\/resources\/digital-marketing-lawyers\/lawyer-seo\/\"><span style=\"font-weight: 400\">Search engine optimisation<\/span><\/a><span style=\"font-weight: 400\">, or SEO, refers to the practice of optimising websites so they appear near the top of search results for relevant keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Keywords (also called keyword phrases) are words or phrases that represent the topics you build your pages around. For example, if you\u2019re a divorce attorney based in Sydney, you might target a keyword phrase such as \u201cSydney Divorce Attorney.\u201d To brainstorm topics and long-tail variations, some firms reference resources like <a href=\"https:\/\/www.clio.com\/au\/blog\/chatgpt-prompts-for-lawyers\/\">ChatGPT prompts for lawyers<\/a>&#8211; then refine with client-focused language and your own expertise.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Simply put, these are the search terms that internet users enter into Google or other search engines. Your keyword\u2014and\/or<\/span><span style=\"font-weight: 400\">\u00a0semantically similar variations<\/span><span style=\"font-weight: 400\">\u00a0of it\u2014should appear in key places on your webpage to signal to search engines that your page is relevant to that topic.<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"yoast\" href=\"https:\/\/yoast.com\/\"><span style=\"font-weight: 400\">Yoast SEO<\/span><\/a><span style=\"font-weight: 400\">\u00a0is a comprehensive SEO tool you can easily add to your WordPress website. Learn more about Yoast SEO and other WordPress plugins by reading about<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"wordpress plugins\" href=\"https:\/\/www.clio.com\/blog\/8-wordpress-plugins-law-firm-websites\/\"><span style=\"font-weight: 400\">WordPress Law<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<h3><b>Return on investment (ROI)<\/b><\/h3>\n<p><a title=\"ROI on marketing\" href=\"https:\/\/www.clio.com\/blog\/measure-the-return-on-investment-of-your-marketing-efforts\/\"><span style=\"font-weight: 400\">Return on investment<\/span><\/a><span style=\"font-weight: 400\">, or ROI, is a performance metric used in many business areas. It\u2019s especially important when it comes to legal marketing. To grow your law firm and keep your business profitable, you\u2019ll need to make sure that you\u2019re getting good returns on the investments you\u2019re making across your marketing initiatives.<\/span><\/p>\n<h3><b>Pay-per-click (PPC)<\/b><\/h3>\n<p><a title=\"ppc advertising success\" href=\"https:\/\/www.clio.com\/blog\/9-tips-for-attorney-pay-per-click-advertising-success\/\"><span style=\"font-weight: 400\">Pay-per-click<\/span><\/a><span style=\"font-weight: 400\">, or PPC, is an online paid advertising model in which advertisers pay a set amount each time a site visitor clicks on their ad.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To learn the basics of Google ads, read our<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"google ads lawyers\" href=\"https:\/\/www.clio.com\/blog\/google-advertising-lawyers\/\"><span style=\"font-weight: 400\">Google Advertising 101 for Lawyers<\/span><\/a><span style=\"font-weight: 400\">\u00a0post.\u00a0<\/span><\/p>\n<h2><b>Traditional vs. digital law firm marketing\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400\">The legal marketing landscape has undergone a major transformation in recent decades. What was once dominated by traditional methods like print ads and direct mail has given way to an abundance of digital strategies, such as search engine optimisation and social media campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Nowadays, many legal professionals promote their services by taking a hybrid approach to traditional and digital marketing. Here\u2019s a snapshot of each.<\/span><\/p>\n<p><b>Traditional law firm marketing:<\/b><b><br \/>\n<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Print ads<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">TV ads<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Radio ads<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Referrals and networking<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Event sponsorship<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Billboards<\/span><\/li>\n<\/ul>\n<p><b>Digital law firm marketing:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Website<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Content marketing<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Search engine optimisation<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social media marketing<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Email marketing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pay-per-click advertising<\/span><\/li>\n<\/ul>\n<h2>11 steps for marketing your law firm<\/h2>\n\n\t\n\t\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n<div\n\tclass=\"o-image l-image alignnone wp-image-993 size-full \"\n\t\tstyle=\"max-width: 36.375rem;  width: 582px;\"\n\t\t>\n\t<div\n\t\tclass=\"o-image__wrap l-image__wrap js-lazy-image-wrapper\"\n\t\t\t\t\tstyle=\"padding-top:66.6666666667%;\"\n\t\t\t>\n\t\t\t\t\t<noscript>\n\t\t\t\t<img\n\t\t\t\t\ttitle=\"11 steps for marketing your law firm\"\n\t\t\t\t\talt=\"11&#x20;steps&#x20;for&#x20;marketing&#x20;your&#x20;law&#x20;firm\"\n\t\t\t\t\tsrc=\"https:\/\/www.clio.com\/au\/wp-content\/uploads\/sites\/5\/2024\/09\/Screenshot-2024-09-10-at-3.56.26\u202fPM.png\"\n\t\t\t\t\twidth=\"582\"\n\t\t\t\t\theight=\"388\"\n\t\t\t\t\/>\n\t\t\t<\/noscript>\n\t\t\t\t<picture>\n\t\t\t\t\t\t<img\n\t\t\t\ttitle=\"11 steps for marketing your law firm\"\n\t\t\t\talt=\"11&#x20;steps&#x20;for&#x20;marketing&#x20;your&#x20;law&#x20;firm\"\n\t\t\t\twidth=\"582\"\n\t\t\t\theight=\"388\"\n\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\tdata-src=\"https:\/\/www.clio.com\/au\/wp-content\/uploads\/sites\/5\/2024\/09\/Screenshot-2024-09-10-at-3.56.26\u202fPM.png\"\n\t\t\t\t\tsrc=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==\"\n\t\t\t\t\tclass=\"is-lazy js-lazy-image\"\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t<\/div>\n\t<\/div>\n\n\t\t\t\n\n<p><span style=\"font-weight: 400\">With the right approach, you can easily develop and execute a marketing plan for a large or small law firm. You can use the following steps to help you achieve your goal, whether you want to create a sustainable solo practice or rapidly grow your firm.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are 11 areas to consider when creating a marketing strategy for your law firm:<\/span><\/p>\n<h3><b>1. Create a marketing budget<\/b><\/h3>\n<p><span style=\"font-weight: 400\">A well-thought-out\u00a0<\/span><a title=\"marketing budget lawyers\" href=\"https:\/\/www.clio.com\/blog\/marketing-budget-for-small-law-firm\/\"><span style=\"font-weight: 400\">marketing budget<\/span><\/a><span style=\"font-weight: 400\">\u00a0is a key component of any\u00a0<\/span><a title=\"law firm marketing plan\" href=\"https:\/\/www.clio.com\/au\/resources\/start-a-law-firm\/business-plan\/\"><span style=\"font-weight: 400\">law firm business plan<\/span><\/a><span style=\"font-weight: 400\">. And yet, the <\/span><i><span style=\"font-weight: 400\">2022 ABA Legal Technology Survey Report<\/span><\/i> <span style=\"font-weight: 400\">found that only 57% of firms have one. Within these budgets, the leading channels firms use to market themselves are LinkedIn, event sponsorship or presence, and email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">For law firms, the <a title=\"law firm marketing spend\" href=\"https:\/\/www.ausasiaonline.com.au\/how-much-do-law-firms-spend-on-marketing\/\">recommended amount<\/a> to spend on marketing is typically between 2% to 5% of its gross revenue. However, to figure out exactly how much to invest in your law firm marketing initiatives, you\u2019ll need to identify your goals and determine how much revenue you need to make it a reality. Then, look at how many cases per year you have to bill to meet that revenue goal. This will vary depending on your practice area.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Once you\u2019ve done the groundwork, you\u2019ll be able to figure out your overall law firm marketing budget. Take note of the stage of your law firm, i.e., have you just launched your practice or is your firm well-established? Also, consider how competitive your space is. For example, are you a business attorney trying to build a client base in a competitive city like New York, or are you the sole family lawyer in a small town?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Since law firm marketing technology may be part of your overall marketing strategy, don\u2019t forget to factor those potential costs into the budget. For example, examples of law firm technology you may use include content marketing solutions like HubSpot, or individual apps for SEO, social media scheduling, or email campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Once you\u2019ve created your law firm marketing budget, it\u2019s important to stay within its limits. In the end, getting more cases won\u2019t help your firm grow if you\u2019re not watching the bottom line.<\/span><\/p>\n<h3><b>2. Build a well-designed law firm website<\/b><\/h3>\n<p><span style=\"font-weight: 400\">In the digital age, your law firm\u2019s website is often a potential client\u2019s first impression of your brand. It\u2019s your chance to make a great first impression on website visitors who are looking to hire a lawyer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">As a good start, use quality photographs and a great\u00a0<\/span><a title=\"law firm logos\" href=\"https:\/\/www.clio.com\/blog\/law-firm-logos\/\"><span style=\"font-weight: 400\">law firm logo<\/span><\/a><span style=\"font-weight: 400\">. Then, clearly and concisely state the services you provide and practice areas you cover. Highlight any awards, recognitions, or important experiences you have and make sure your contact information is prominently displayed.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you already have a website, or are thinking of building one yourself, make sure you\u2019ve reviewed our<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"lawyer websites\" href=\"https:\/\/www.clio.com\/resources\/digital-marketing-lawyers\/lawyer-websites\/\"><span style=\"font-weight: 400\">law firm website checklist<\/span><\/a><span style=\"font-weight: 400\">. It covers all the key components of a high-quality and high-converting website for law firms.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you\u2019re looking to hire an expert to help you create or maintain your website, read our post on the<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"law firm web designer\" href=\"https:\/\/www.clio.com\/blog\/law-firm-web-designer\/\"><span style=\"font-weight: 400\">11 questions you should ask when hiring a law firm website designer<\/span><\/a><span style=\"font-weight: 400\">. These tips will give you the knowledge you need before signing any contracts.<\/span><\/p>\n<h3><b>3. Ensure your site is search engine optimised<\/b><\/h3>\n<p><span style=\"font-weight: 400\">If you create a law firm website to market your firm, but no one finds it when they search online, will potential clients ever be aware of you?<\/span><\/p>\n<p><span style=\"font-weight: 400\">To get the most out of your law firm website, you need to ensure your site follows<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"law seo best practices\" href=\"https:\/\/www.clio.com\/resources\/digital-marketing-lawyers\/lawyer-seo\/\"><span style=\"font-weight: 400\">SEO best practices<\/span><\/a><span style=\"font-weight: 400\">. Having a well-designed site is critical. This includes having useful, quality content. This is what search engines like Google\u2014and the people who use them\u2014are looking for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">You\u2019ll also want to make sure your content is targeting<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"long tail keywords\" href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\"><span style=\"font-weight: 400\">long tail keywords<\/span><\/a><span style=\"font-weight: 400\">. For example, instead of just using the word \u201clawyer,\u201d also include the name of your city. Using long tail keywords will give you the best chance of competing with other pages and being found by <\/span><span style=\"font-weight: 400\">potential local clients<\/span>.<\/p>\n<p><span style=\"font-weight: 400\">For more information on effective keyword research, local SEO, and law firm SEO best practices, read<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"digital marketing lawyers\" href=\"https:\/\/www.clio.com\/resources\/digital-marketing-lawyers\/lawyer-seo\/\"><span style=\"font-weight: 400\">The Quick Guide to Law Firm SEO<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<h3><b>4. Claim your free online profiles<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Your law firm website is\u00a0<\/span><i><span style=\"font-weight: 400\">one<\/span><\/i><span style=\"font-weight: 400\">\u00a0place potential clients can find you, but it isn\u2019t the\u00a0<\/span><i><span style=\"font-weight: 400\">only<\/span><\/i><span style=\"font-weight: 400\"> place they might find you. From review sites like Yellow Pages to your local state bar listing, there are plenty of opportunities to claim online profiles for free.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"free online advertising lawyers\" href=\"https:\/\/www.clio.com\/blog\/10-places-lawyers-can-advertise-online-for-free\/\"><span style=\"font-weight: 400\">10 ways for lawyers to advertise online for free<\/span><\/a><span style=\"font-weight: 400\">. Review this list to make sure you\u2019re taking advantage of all the available options.<\/span><\/p>\n<h3><b>5. Make sure your law firm has a social media presence<\/b><\/h3>\n<p><span style=\"font-weight: 400\">To attract new clients through online advertising, you\u2019ve got to go where they are. And in the digital age, this means<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"US Social Media percentage\" href=\"https:\/\/www.statista.com\/statistics\/273476\/percentage-of-us-population-with-a-social-network-profile\/\"><span style=\"font-weight: 400\">social media<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Many lawyers are now tapping into the potential of these platforms. The <\/span><a title=\"legal tech survey\" href=\"https:\/\/www.americanbar.org\/groups\/law_practice\/resources\/legal-technology-resource-center\/tech-survey\/2022\/\"><i><span style=\"font-weight: 400\">2022 ABA Legal Technology Survey Report<\/span><\/i><\/a><span style=\"font-weight: 400\"> found that 89% of respondents reported that their firms maintain an online community or social network presence. As for the platforms used most, LinkedIn, Facebook, and X (formerly known as Twitter) come out on top.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Of course, there are plenty more networks to choose from\u2014so you\u2019ll need to figure out<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"facebook advertising law firm\" href=\"https:\/\/www.clio.com\/blog\/facebook-advertising-right-law-firm\/\"><span style=\"font-weight: 400\">which social media platforms are the best for your law firm<\/span><\/a><span style=\"font-weight: 400\">\u00a0and practice area. With some thoughtful investment, social media advertising can significantly impact your law firm\u2019s growth.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Here are a few ways to use social media in your law firm marketing:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Follow<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\" best legal X accoutns\" href=\"https:\/\/www.clio.com\/blog\/best-legal-follows-on-twitter\/\"><span style=\"font-weight: 400\">legal leaders on X <\/span><\/a><span style=\"font-weight: 400\">and engage in thoughtful conversation.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Set up an effective<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"law firm linkedin pages\" href=\"https:\/\/www.clio.com\/blog\/law-firm-linkedin-pages\/\"><span style=\"font-weight: 400\">law firm LinkedIn page<\/span><\/a><span style=\"font-weight: 400\">. Make sure it\u2019s separate from your<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"linkedin profile tips lawyers\" href=\"https:\/\/www.clio.com\/blog\/10-linkedin-profile-tips-for-lawyers\/\"><span style=\"font-weight: 400\">personal LinkedIn profile<\/span><\/a><span style=\"font-weight: 400\">, which you should also optimise to help you stand out amongst peers and potential clients.<\/span><\/li>\n<li style=\"font-weight: 400\"><a title=\"facebook ad guide for lawyers\" href=\"https:\/\/www.clio.com\/blog\/complete-guide-facebook-advertising-campaigns-law-firms\/\"><span style=\"font-weight: 400\">Create a Facebook advertising campaign<\/span><\/a><span style=\"font-weight: 400\">\u00a0to position yourself as an authority in your space and attract new clients. Learn about the process of getting new clients by reading about<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"how lawyers get clients\" href=\"https:\/\/www.clio.com\/blog\/how-new-lawyers-get-clients\/\"><span style=\"font-weight: 400\">how to get clients as a lawyer.<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Finally, make sure you\u2019re following\u00a0<\/span><a title=\"law compliance\" href=\"https:\/\/www.lawsociety.com.au\/practising-law-in-NSW\/ethics-and-compliance\/regulatory-compliance\/advertising-legal-services\"><span style=\"font-weight: 400\">ethics and advertising rules within your law firm\u2019s jurisdiction<\/span><\/a><span style=\"font-weight: 400\">. For example, don\u2019t call yourself a specialist or an expert unless you\u2019ve been formally certified as such, and be mindful of creating inappropriate lawyer-client relationships.<\/span><\/p>\n<h3><b>6. Manage your law firm\u2019s online reviews effectively<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Once you have a number of online profiles up and running for your law firm, clients might start giving you reviews. These are critical to manage. According to the <\/span><a title=\"legal trend report\" href=\"https:\/\/www.clio.com\/resources\/legal-trends\/2022-report\/read-online\/\"><i><span style=\"font-weight: 400\">2022 Legal Trends Report<\/span><\/i><\/a><i><span style=\"font-weight: 400\">, <\/span><\/i><span style=\"font-weight: 400\">client reviews are the single most influential factor in hiring decisions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">While a few negative reviews won\u2019t hurt, an ongoing stream of them might turn potential clients away.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Make asking for an online review at the close of every case part of your process, especially if a client is extremely satisfied. However, double check your state bar\u2019s advertising rules to ensure your request is compliant. If you encounter a negative review, don\u2019t ignore it. Follow best practices for<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"rep management for lawyers\" href=\"https:\/\/www.clio.com\/blog\/online-reputation-management-basics-for-law-firms\/\"><span style=\"font-weight: 400\">online reputation management for lawyers<\/span><\/a><span style=\"font-weight: 400\">\u00a0when it comes to responding to your client\u2019s feedback directly.<\/span><\/p>\n<h3><b>7. Try your hand at content marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400\">You already have a knack for the written word, so put those skills to use to grow your law firm. Blogging, and more generally, content marketing, is a great way to <\/span><a title=\"law firm branding\" href=\"https:\/\/www.clio.com\/blog\/law-firm-branding\/\"><span style=\"font-weight: 400\">build your brand<\/span><\/a><span style=\"font-weight: 400\"> and authority.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">According to the <\/span><a title=\"legal trends report\" href=\"https:\/\/www.clio.com\/resources\/legal-trends\/2022-report\/read-online\/\"><i><span style=\"font-weight: 400\">2022 Legal Technology Survey Report<\/span><\/i><\/a><span style=\"font-weight: 400\">, 37% of law firms report having a blog.<\/span> <span style=\"font-weight: 400\">Of those, 34% indicated that a client retained their legal services because of their content. So, if you don\u2019t have one already, you\u2019re missing out on a promising opportunity to attract new clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can use content to show off your expertise in a given area. If you can provide helpful answers to general questions potential clients might have, you\u2019ll build trust and confidence with them. Demonstrating that you\u2019re an authority in a particular area makes it more likely that they\u2019ll eventually hire you.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are a few quick pointers to keep in mind if you decide to start a blog:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Try to identify<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"marketing content law firms\" href=\"https:\/\/www.clio.com\/blog\/evergreen-content-marketing-law-firms\/\"><span style=\"font-weight: 400\">legal-related evergreen content marketing topics<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Make sure your content has a clear focus<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Stick to a regular cadence in your posts<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provide quality, helpful information (without offering specific legal advice)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">If you\u2019re interested in learning more about blogging for lawyers, read our<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"lawyer blogging\" href=\"https:\/\/www.clio.com\/resources\/digital-marketing-lawyers\/lawyer-blogging\/\"><span style=\"font-weight: 400\">guide to starting a legal blog<\/span><\/a><span style=\"font-weight: 400\">\u00a0and<\/span><a title=\"legal writing tips lawyers\" href=\"https:\/\/www.clio.com\/au\/legal-writing-tips-for-lawyers\/\"><span style=\"font-weight: 400\">\u00a0guide to powerful, persuasive legal writing<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<h3><b>8. Tap into the power of video<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Video is another excellent way to market your law firm. It\u2019s little wonder why: the medium is highly visual and engaging. You can use video to demonstrate your expertise on complex legal topics, offer a behind-the-scenes look into your firm, or share testimonials from clients\u2014the possibilities are endless.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Lawyers can use video on traditional marketing channels like <a title=\"lawyer commercials\" href=\"https:\/\/www.clio.com\/blog\/best-lawyer-commercials\/\">TV commercials<\/a>, house them on their website, or post them to online platforms such as Vimeo or YouTube. Whichever route you take, you\u2019ll quickly find it\u2019s a great way to build trust, establish credibility, and stand out in a competitive landscape.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">And with just over <\/span><a title=\"law tech survey\" href=\"https:\/\/www.americanbar.org\/groups\/law_practice\/resources\/legal-technology-resource-center\/tech-survey\/2022\/\"><span style=\"font-weight: 400\">30% of firms producing videos<\/span><\/a><span style=\"font-weight: 400\"> to market their practice, there\u2019s an opportunity for more lawyers to leverage them. You can learn more about how to use the medium in our <\/span><a title=\"digital marketing lawyers\" href=\"https:\/\/www.clio.com\/resources\/digital-marketing-lawyers\/lawyer-video\/\"><span style=\"font-weight: 400\">videos for lawyers blog<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<h3><b>9. Invest time in networking and business development<\/b><\/h3>\n<p><span style=\"font-weight: 400\">If you\u2019re going to spend time\u00a0<\/span><a title=\"attorny networking\" href=\"https:\/\/www.clio.com\/blog\/attorney-networking\/\"><span style=\"font-weight: 400\">networking with other legal professionals<\/span><\/a><span style=\"font-weight: 400\">, ensure you\u2019re getting value out of the conversations. Create a<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"law firm business development\" href=\"https:\/\/www.clio.com\/blog\/law-firm-business-development-the-conversation-list-strategy\/\"><span style=\"font-weight: 400\">conversation strategy<\/span><\/a><span style=\"font-weight: 400\">\u00a0for how and where you\u2019re going to spend your energy and time. Be prepared to engage in meaningful conversations that build your brand and lead to referrals.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Referrals from fellow attorneys are always a key component of any law firm\u2019s business development and revenue growth. So, figuring out how to<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"how lawyers can get more clients\" href=\"https:\/\/www.clio.com\/blog\/how-to-get-more-clients-lawyers\/\"><span style=\"font-weight: 400\">build referral relationships with other attorneys<\/span><\/a><span style=\"font-weight: 400\">\u00a0is a worthwhile investment to ensure a sustainable law firm.<\/span><\/p>\n<h3><b>10. Know your audience: Who are you marketing to?<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Understanding who your target audience is will help you create valuable content your prospective clients will actually want to engage with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, if you\u2019re a divorce attorney, you likely know the age of your average client. This might dictate what social media applications you should use to connect with them.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Everything you create and share should serve your prospective clients. Have them in mind whenever you\u2019re writing a blog post, email, or updating your website.<\/span><\/p>\n<h3><b>11. Measure your law firm marketing efforts<\/b><\/h3>\n<p><span style=\"font-weight: 400\">No matter how you decide to market your law firm, it\u2019s important to<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"roi on marketing\" href=\"https:\/\/www.clio.com\/blog\/measure-the-return-on-investment-of-your-marketing-efforts\/\"><span style=\"font-weight: 400\">measure the return on investment<\/span><\/a><span style=\"font-weight: 400\">\u00a0of your efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Without measurement, you\u2019ll have no idea which campaigns are bringing in new business\u2014and which are failing. Identifying which marketing tactic isn\u2019t performing well will help your marketing strategy succeed, enabling you to stop investing in the methods that don\u2019t work and invest more in those that do.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Maybe you want to build a new website to help bring in more clients. Or maybe you\u2019ve built up a lot of goodwill over the years and are getting many positive reviews from past clients. There\u2019s only one way to find out\u2014look at the numbers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Start by asking clients how they heard about you. While this is a pretty low-tech method that yields only anecdotal results, it\u2019s a good place to start. But you\u2019ll need to do more in-depth analysis to truly know how your marketing is working.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The best way to track your law firm digital marketing efforts is by implementing website tracking. The free version of<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"google analytics\" href=\"https:\/\/www.google.com\/analytics\/analytics\/compare\/\"><span style=\"font-weight: 400\">Google Analytics<\/span><\/a><span style=\"font-weight: 400\">\u2014an analytics tool that helps website owners get insights into traffic to their sites\u2014is a good solution for most law firms. Here\u2019s<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"google analytics\" href=\"https:\/\/analytics.google.com\/analytics\/academy\/course\/6\"><span style=\"font-weight: 400\">how to install it on your site<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Google Analytics will help you identify useful metrics, such as which website people visited before they came to your site (also called a \u201creferring domain\u201d), how long a given visitor stayed on your site, and of course, the number of visitors to your site.<\/span><\/p>\n<p>Learn more about how to\u00a0<a title=\"ROI on marketing\" href=\"https:\/\/www.clio.com\/blog\/measure-the-return-on-investment-of-your-marketing-efforts\/\"><span style=\"font-weight: 400\">measure the ROI of your marketing efforts<\/span><\/a><\/p>\n<hr \/>\n<h3>Make your mark online in minutes with our simple legal website builder<\/h3>\n<p><span style=\"font-weight: 400\">Easy-to-edit templates, no coding required\u2014get your website up and running in the time it takes to make a cup of coffee.\u00a0<\/span><\/p>\n<p><em><a title=\"law firm website builder\" href=\"https:\/\/www.clio.com\/au\/features\/law-firm-website-builder\/\"><b>Create your website now.<\/b><\/a><\/em><\/p>\n<hr \/>\n<h2>Law firm marketing: 4 best practices for lawyers<\/h2>\n\n\t\n\t\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n<div\n\tclass=\"o-image l-image alignnone wp-image-994 size-full \"\n\t\tstyle=\"max-width: 36.375rem;  width: 582px;\"\n\t\t>\n\t<div\n\t\tclass=\"o-image__wrap l-image__wrap js-lazy-image-wrapper\"\n\t\t\t\t\tstyle=\"padding-top:66.6666666667%;\"\n\t\t\t>\n\t\t\t\t\t<noscript>\n\t\t\t\t<img\n\t\t\t\t\ttitle=\"Law firm marketing_ 4 best practices for lawyers\"\n\t\t\t\t\talt=\"Law&#x20;firm&#x20;marketing_&#x20;4&#x20;best&#x20;practices&#x20;for&#x20;lawyers\"\n\t\t\t\t\tsrc=\"https:\/\/www.clio.com\/au\/wp-content\/uploads\/sites\/5\/2024\/09\/Screenshot-2024-09-10-at-3.57.08\u202fPM.png\"\n\t\t\t\t\twidth=\"582\"\n\t\t\t\t\theight=\"388\"\n\t\t\t\t\/>\n\t\t\t<\/noscript>\n\t\t\t\t<picture>\n\t\t\t\t\t\t<img\n\t\t\t\ttitle=\"Law firm marketing_ 4 best practices for lawyers\"\n\t\t\t\talt=\"Law&#x20;firm&#x20;marketing_&#x20;4&#x20;best&#x20;practices&#x20;for&#x20;lawyers\"\n\t\t\t\twidth=\"582\"\n\t\t\t\theight=\"388\"\n\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\tdata-src=\"https:\/\/www.clio.com\/au\/wp-content\/uploads\/sites\/5\/2024\/09\/Screenshot-2024-09-10-at-3.57.08\u202fPM.png\"\n\t\t\t\t\tsrc=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==\"\n\t\t\t\t\tclass=\"is-lazy js-lazy-image\"\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t<\/div>\n\t<\/div>\n\n\t\t\t\n\n<p><span style=\"font-weight: 400\">Before you invest thousands of dollars into a brand new website, an SEO specialist, or social media ads, take a moment to think about what\u2019s going to guide your success. If you\u2019re not following a few critical principles, all the marketing dollars in the world won\u2019t help your law firm grow.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Keep these four best practices in mind as you move forward with your law firm marketing efforts:<\/span><\/p>\n<h3><b>1. Take a client-centered approach to marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400\">In the age of near-instant Amazon deliveries and on-demand transport from ride-sharing companies like Lyft, the client experience reigns supreme. It\u2019s critical at every stage of the client\u2019s journey\u2014from when a client first becomes aware of a service to when they make a hiring decision.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Law firms are a business like any other, and clients now expect their experience with their lawyers to be on par with the experience they have with companies like Amazon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Competitive law firms that focus on providing a<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"client centered law firm\" href=\"https:\/\/www.clio.com\/blog\/client-centered-law-firm\/\"><span style=\"font-weight: 400\">client-centered experience<\/span><\/a><span style=\"font-weight: 400\">\u00a0in their operations and marketing will be better positioned to stand out and succeed. In fact, the<\/span><span style=\"font-weight: 400\">\u00a0<\/span><a title=\"legal trends\" href=\"https:\/\/www.clio.com\/resources\/legal-trends\/\"><i><span style=\"font-weight: 400\">2021 Legal Trends Report<\/span><\/i><\/a><span style=\"font-weight: 400\"> found that law firms that emphasised providing a client-centered experience using technological solutions were the most successful.<\/span><\/p>\n<p><span style=\"font-weight: 400\">What does this look like from a law firm marketing perspective? Consider your client\u2019s\u00a0<\/span><a title=\"law firm pain points\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/02\/28\/pain-points\"><span style=\"font-weight: 400\">pain points<\/span><\/a><span style=\"font-weight: 400\">\u00a0when crafting messaging for your website. Focus on showing empathy and addressing those pain points rather than just highlighting the services you offer.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Follow up with leads quickly, so that potential clients know you\u2019re there to help. A well-designed website contributes to a client-centered experience as well. An easy-to-use site shows clients you\u2019ve been thoughtful about what they need and how they\u2019ll navigate your site.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Always put your clients first in your marketing efforts. You won\u2019t just build trust and goodwill\u2014you\u2019ll be positioned to attract more potential clients and convert leads to paying clients more quickly.<\/span><\/p>\n<h3><b>2. Invest strategically in marketing activities<\/b><\/h3>\n<p><span style=\"font-weight: 400\">When it comes to law firm marketing, there\u2019s no need to overextend yourself. You\u2019ll likely see better returns from a few focused strategies than by trying to do it all.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, if you\u2019re going to invest in\u00a0<\/span><a title=\"social media guide lawyers\" href=\"https:\/\/www.clio.com\/resources\/the-ultimate-social-media-playbook-for-lawyers\/\"><span style=\"font-weight: 400\">social media marketing<\/span><\/a><span style=\"font-weight: 400\">, don\u2019t try to maintain a presence on every social network. Think carefully about your goals and your practice area. Pick one or two networks to focus on, and craft strategies that reflect the resources you have to invest in them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you\u2019re going to start a blog, be honest about how much time you can devote to it. Don\u2019t plan to post a new article once a week if you only have the capacity to post once per month.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Level-up your marketing efforts by learning from\u00a0<\/span><\/i><a title=\"law marketing tips\" href=\"https:\/\/www.clio.com\/blog\/best-law-firm-marketing-tips\/\"><i><span style=\"font-weight: 400\">16 lawyers and their successful marketing habits<\/span><\/i><\/a><i><span style=\"font-weight: 400\">.\u00a0<\/span><\/i><\/p>\n<h3><b>3. Invest in extra support if needed<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Depending on your goals and marketing budget, it may be worth\u00a0<\/span><a title=\"outsourcing legal services\" href=\"https:\/\/www.clio.com\/blog\/outsourcing-legal-services\/\"><span style=\"font-weight: 400\">outsourcing legal processes<\/span><\/a><span style=\"font-weight: 400\">\u00a0or hiring a\u00a0<\/span><a title=\"law firm marketing consultant\" href=\"https:\/\/www.clio.com\/blog\/law-firm-marketing-consultant\/\"><span style=\"font-weight: 400\">law firm marketing consultant<\/span><\/a><span style=\"font-weight: 400\">, web designer, SEO specialist, or other types of marketing service to help with your firm\u2019s needs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You\u2019re an expert at practicing law, but you also have a business to run. So, if marketing isn\u2019t an area you\u2019ve got a lot of experience in (or an area you have time to learn about), bringing in help might be a good option. Just make sure you thoroughly vet your options before agreeing to work with a marketing contractor.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You may also want to think about law firm marketing technology and tools to help execute your marketing strategy (more on that below).<\/span><\/p>\n<h3><b>4. Track the performance of your campaigns<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Measuring the success of your law firm marketing efforts is key to making sure that all the hard work you do helps your law firm grow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Be sure to know the answers to questions like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How are clients finding out about you?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How many people are visiting your website?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Are they converting to leads or paid clients?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How many people are clicking on your social media ads?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Consider all metrics that are relevant to the marketing campaigns you\u2019ve launched. And, while we\u2019re on the topic of tracking, don\u2019t forget to keep your eyes peeled for\u00a0<\/span><a title=\"law firm digital report\" href=\"https:\/\/www.clio.com\/blog\/law-firm-digital-transformation-report\/\"><span style=\"font-weight: 400\">digital marketing news<\/span><\/a><span style=\"font-weight: 400\">\u2014you never know what you\u2019ll learn!\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">In need of more inspiration? Here are\u00a0<\/span><\/i><a title=\"law firm marketing strategy\" href=\"https:\/\/www.clio.com\/blog\/law-firm-marketing-strategy\/\"><i><span style=\"font-weight: 400\">eight ideas to grow a legal practice<\/span><\/i><\/a><i><span style=\"font-weight: 400\">. You can also download our Law Firm Marketing 101: A Guide to Online Marketing for Law Firms for <a title=\"law firm marketing 101\" href=\"https:\/\/www.clio.com\/au\/guides\/law-firm-marketing-101\/\">free here<\/a>.<\/span><\/i><\/p>\n<h2><b>The final word on law firm marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400\">When it comes to marketing a law practice, the best approach is to simply get started. Make a small investment, try something new, measure your success, and take what you\u2019ve learned to improve. Instead of overextending yourself, focus on a few key marketing areas. Create a thoughtful marketing budget (and stick to it), and use law firm marketing technology and tools to support your efforts.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read our comprehensive guide on how to successfully market your law firm to bring in new clients and build your firm&#8217;s brand.<\/p>\n","protected":false},"author":200,"featured_media":991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[306],"tags":[],"coauthors":[222],"class_list":["post-937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","content_category-client-experience","content_category-law-firm-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Law Firm Marketing in 2024 - Clio Australia<\/title>\n<meta name=\"description\" content=\"Read our comprehensive guide on how to successfully market your law firm to bring in new clients and build your firm&#039;s brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clio.com\/au\/blog\/law-firm-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Law Firm Marketing: A Comprehensive Guide\" \/>\n<meta property=\"og:description\" content=\"Read our comprehensive guide on how to successfully market your law firm to bring in new clients and build your firm&#039;s brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clio.com\/au\/blog\/law-firm-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Clio Australia\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-11T00:21:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-14T21:29:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clio.com\/au\/wp-content\/uploads\/sites\/5\/2024\/09\/Screenshot-2024-09-10-at-3.55.06\u202fPM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"412\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andy Younes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Younes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Law Firm Marketing in 2024 - Clio Australia","description":"Read our comprehensive guide on how to successfully market your law firm to bring in new clients and build your firm's brand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.clio.com\/au\/blog\/law-firm-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Law Firm Marketing: A Comprehensive Guide","og_description":"Read our comprehensive guide on how to successfully market your law firm to bring in new clients and build your firm's brand.","og_url":"https:\/\/www.clio.com\/au\/blog\/law-firm-marketing\/","og_site_name":"Clio Australia","article_published_time":"2024-09-11T00:21:58+00:00","article_modified_time":"2026-01-14T21:29:07+00:00","og_image":[{"width":740,"height":412,"url":"https:\/\/www.clio.com\/au\/wp-content\/uploads\/sites\/5\/2024\/09\/Screenshot-2024-09-10-at-3.55.06\u202fPM.png","type":"image\/png"}],"author":"Andy Younes","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Andy Younes","Est. reading time":"17 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.clio.com\/au\/blog\/law-firm-marketing\/","url":"https:\/\/www.clio.com\/au\/blog\/law-firm-marketing\/","name":"Law Firm Marketing in 2024 - Clio Australia","isPartOf":{"@id":"https:\/\/www.clio.com\/au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.clio.com\/au\/blog\/law-firm-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.clio.com\/au\/blog\/law-firm-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.clio.com\/au\/wp-content\/uploads\/sites\/5\/2024\/09\/Screenshot-2024-09-10-at-3.55.06\u202fPM.png","datePublished":"2024-09-11T00:21:58+00:00","dateModified":"2026-01-14T21:29:07+00:00","author":{"@id":"https:\/\/www.clio.com\/au\/#\/schema\/person\/d320124d43167b4c68f0d21772e154ef"},"description":"Read our comprehensive guide on how to successfully market your law firm to bring in new clients and build your firm's brand.","breadcrumb":{"@id":"https:\/\/www.clio.com\/au\/blog\/law-firm-marketing\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.clio.com\/au\/blog\/law-firm-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.clio.com\/au\/blog\/law-firm-marketing\/#primaryimage","url":"https:\/\/www.clio.com\/au\/wp-content\/uploads\/sites\/5\/2024\/09\/Screenshot-2024-09-10-at-3.55.06\u202fPM.png","contentUrl":"https:\/\/www.clio.com\/au\/wp-content\/uploads\/sites\/5\/2024\/09\/Screenshot-2024-09-10-at-3.55.06\u202fPM.png","width":"740","height":"412","caption":"Law Firm Marketing: A Comprehensive Guide"},{"@type":"BreadcrumbList","@id":"https:\/\/www.clio.com\/au\/blog\/law-firm-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.clio.com\/au\/"},{"@type":"ListItem","position":2,"name":"Law Firm Marketing: A Comprehensive Guide"}]},{"@type":"WebSite","@id":"https:\/\/www.clio.com\/au\/#website","url":"https:\/\/www.clio.com\/au\/","name":"Clio Australia","description":"Your trusted resource for the latest ideas on running a more efficient, profitable law firm.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.clio.com\/au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Person","@id":"https:\/\/www.clio.com\/au\/#\/schema\/person\/d320124d43167b4c68f0d21772e154ef","name":"Andy Younes","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.clio.com\/au\/#\/schema\/person\/image\/927e7c10e3f8a42ec7ee4bf66eb35db7","url":"https:\/\/secure.gravatar.com\/avatar\/0069e08905a0212629542a8d282f4f54106aa8ee90274cef857b02667964f67a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0069e08905a0212629542a8d282f4f54106aa8ee90274cef857b02667964f67a?s=96&d=mm&r=g","caption":"Andy Younes"},"description":"Andy is the Marketing Manager at Clio for the APAC region and has over a decade of experience in Marketing including content writing. She holds Bachelor of Business and Commerce and has worked in a variety of roles across her career. In these roles she crafted a wide range of content, ranging from long-form articles, blogs, ad copy and email campaigns. Based in Sydney, Australia Andy is passionate about the work Clio does in transforming the legal system for all and takes great pride in educating people on the use of legal technology and how it increases access to justice.","sameAs":["https:\/\/www.linkedin.com\/in\/andreana-y-6787628b\/"],"jobTitle":"Marketing Manager","url":"https:\/\/www.clio.com\/au\/blog\/author\/andyyounes\/"}]}},"_links":{"self":[{"href":"https:\/\/www.clio.com\/au\/wp-json\/wp\/v2\/posts\/937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clio.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clio.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clio.com\/au\/wp-json\/wp\/v2\/users\/200"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clio.com\/au\/wp-json\/wp\/v2\/comments?post=937"}],"version-history":[{"count":0,"href":"https:\/\/www.clio.com\/au\/wp-json\/wp\/v2\/posts\/937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clio.com\/au\/wp-json\/wp\/v2\/media\/991"}],"wp:attachment":[{"href":"https:\/\/www.clio.com\/au\/wp-json\/wp\/v2\/media?parent=937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clio.com\/au\/wp-json\/wp\/v2\/categories?post=937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clio.com\/au\/wp-json\/wp\/v2\/tags?post=937"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.clio.com\/au\/wp-json\/wp\/v2\/coauthors?post=937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}