Advertising for law firms online is both expensive and competitive.
A recent study of online advertising found that 78 of the top 100 most expensive Google advertising terms are fought over by lawyers looking for clients. Google makes money displaying ads relating to terms with which clients search while looking for legal services. If a potential client clicks on the ad, Google charges the law firm money – a lot of money.
For example, if you are a San Antonio automobile accident attorney, you can expect to pay over $670 per single click on your online advertisements. The person clicking on the ad may not be searching for an attorney, but that single click still costs your firm money.
Such costs can make it difficult for a law firm to keep their advertising costs within the recommended 2-6% of annual revenue.
Clio’s new Campaign Tracker feature helps law firms control their marketing costs. This new tool gives lawyers insight into which advertisements lead to paying clients.
Working with any advertisement that has a phone number or is online, Clio’s Campaign Tracker lets law firms finally see just which advertisements lead to paying clients. Results are displayed in easy to read dashboards tracking the associated billable revenue and which campaigns are the most effective at attracting clients.
Campaign Tracker put law firms in control of their marketing budgets.
Want to learn more about using Campaign Tracker?