Lawyers are not data scientists, marketers, or growth analysts. Sustained growth is, however, at the core of successful solo and small law firms. If your efforts are not being tracked according to the right metrics, they should be.
In the latest series of posts, we focused on the features, metrics, and tactics of legal marketing that help you grow your firm. As a final addition, we focus on a key metric that will help determine successes: your return-on-investment (ROI).
What is the ROI of your legal marketing efforts?
- The gains versus losses of your ad campaign
- The conversion of leads versus the resources spent acquiring them
- The optimization of tools versus the results gained
Your ROI can be explained, simplified, and applied to your legal marketing efforts with one formula:
By optimizing your spend and focusing on the main channels of generated revenue, you can strategically acquire clients and grow your practice. Clio’s Campaign Tracker allows you to seamlessly track your ROI, so that you can better determine what’s working, and what’s not.
Implement a successful legal marketing strategy at your firm and change the way in which you operate today. Check out our Campaign Tracker resource page and blog series for the latest in metric tracking.