The award-winning Clio Blog, hosted by the leading provider of cloud-based legal technology, provides best practices and actionable ideas for running more efficient, profitable law firms.
If you’re a forward-thinking lawyer, legal professional, or legal tech entrepreneur who’s interested in contributing to the Clio Blog, we’re open to receiving pitches from you. Read on to learn about what we’re looking for and how the process works!
Please take the time to review our guidelines in full before reaching out to us.
What we’re looking for
Simply put, we’re looking for content that is objectively useful for lawyers, paralegals, and others working in the legal industry. What you write about (and how you write about it) should be something that you’d be excited to share with a close friend in the legal industry.
Example formats include:
- Lists of tips or steps (e.g., 4 SRA Compliance Tips for Law Firms)
- Guides (e.g., The Quick Guide to Cloud Computing for Law Firms)
- How-to’s (e.g., How to Save Time at Work and Boost Your Mental Health as a Lawyer)
- Explainers (e.g., 3 Benefits for Lawyers Using the Cloud Under GDPR)
- Expert insights (e.g., How Lawyers Can Respond to Inquiries Faster and Get More Clients)
General topic areas that many of our posts fall under include:
- Using the cloud in law firms
- Law firm marketing and business development
- Starting a law firm
- Client intake
- Law firm client service
- Lawyer mental health
- Billing and collections
- Document management
- Using data in law firms
However, the best way to get a sense of what kind of articles we’re looking for is to read a few posts on the Clio Blog.
What we’re not looking for
It’s important that any pitches we receive adhere to our contributor guidelines so that they align with our content strategy and goals. We can’t accept pitches that don’t follow the guidelines on this page, or pitches that:
- Have already been published elsewhere online (please don’t submit these).
- Are overly broad, or are overly similar to another post already published on the Clio Blog. (e.g., we wouldn’t accept a pitch for a general “10 law firm marketing tips” post.) Check whether we’ve already written about your idea by typing “site:clio.com/uk/blog “your contribution idea”” into your search bar.
- Are not written for our audience (lawyers or other legal professionals)
- Provide commentary on changes to the law, rather than tips on the business of running a law firm.
- Are overly promotional for a product or company.
- Are inaccurate or not well-researched.
We strongly prefer to receive pitches explaining what you would like to write about over completed drafts, so it’s always best to send in a pitch before writing a post.
Voice and tone of the Clio Blog
It’s important that posts written for the Clio Blog match Clio’s voice and tone. Read a few posts on the Clio Blog to familiarize yourself with our voice and tone, and keep the following guidelines in mind:
- We’re professional, but approachable.
- We can be funny, but we’re always respectful.
- We care and are invested in those around us.
Important things to know before you submit
If your pitch aligns with our quality standards and content strategy, we’ll send a copy of our contributor contract for you to review and sign. It may take up to a week for our team to evaluate pitches, and unfortunately, we won’t be able to respond to all submissions.
Here are a few other important housekeeping items to consider before you hit send:
- After your pitch is accepted, you’ll receive a deadline and style guidelines from our content team.
- If your draft doesn’t meet the team’s quality standards, or if the deadline is missed, your post may not be published.
- You won’t be able to republish your guest post on your own blog or elsewhere online in full unless certain conditions in your contributor contract are met. However, you’ll be able to promote the post, distribute it via email, or distribute printed versions as long as Clio is credited as publisher.
- We reserve the right to edit all submitted content for grammar/style, trim for brevity, and update in future for accuracy and to add new information.
- We reserve the right to include links and calls to action to Clio content.
IMPORTANT: Again, we cannot accept posts that have been published elsewhere, so please don’t submit them.
How to submit your pitch
Submit pitches via email to email@example.com with the subject line “Clio Blog Pitch: [Proposed title here]”. Your pitch should include:
- A working title for your post.
- A detailed summary of the post you intend to write (either a paragraph or a bulleted list).
- One or two sentences explaining why you think your post will be unique, compelling, and useful for our audience.
- A short introduction to yourself.