Show up where people are looking to hire a lawyer
Over half of prospective clients begin their search for a lawyer online, making Google the new storefront. Meet clients where they are searching for lawyers to efficiently and effectively grow your business.
Enable prospective clients to reach out to your firm and book consultations directly from Google
Potential clients can email and call you directly from Google. When you sync your listing to Clio Scheduler, they can even book complimentary or paid appointments with your firm right from their first search. Once an appointment is booked or reserved, a lead is added to Clio Grow making intake even easier.
Get more business and more reviews directly in Google
Reviews still reign supreme when hiring a lawyer and over half of prospective clients said they use internet searches and review sites to help make a decision. Make it easy for them by having reviews appear next to your Google Business profile. Increase those ratings by sending clients a review request link that's specific to your firm.
1. Create a free Google Business Profile directly in Clio
Setup a listing for your firm by connecting your Google account to Clio. Add your firm details including location and submit your online business listing for verification from Google.
2. Connect Clio Scheduler to your Google business listing
Once you sync Clio’s appointment booking solution to your business listing, new Google leads will be automatically added to your Clio Grow pipeline and your Clio Manage calendar so you don’t miss a single opportunity.
3. Optimize your Google Business Profile based on data
Now that you are up and running, you can use your Google dashboard to see what’s driving clicks, calls, bookings, and followers.
Where do potential clients look for lawyers?
When looking for legal services, 57% of consumers search on their own, relying heavily on online search. Google owns more than 90% of the global search market share. Having a Google My Business profile ensures you show up where potential clients are looking.
What is Google My Business?
Google My Business is a free tool law firms can use to create and manage their online presence across Google, including Search and Maps.
How much does a Google Business Profile cost?
A Google business profile is free and is the best way to get your firm in front of potential clients looking for a law firm in your locale and practice area.
How does this help with lead generation for lawyers?
With a free Google business profile, you can reach more leads (a.k.a. potential clients) where their initial search for a lawyer begins. By making it easy to see reviews, contact your firm, and even book a consultation, you eliminate traditional barriers that stop consumers from hiring a law firm. This seamlessness and firm exposure directly helps drive more leads.
What do clients look for when hiring a lawyer?
Over half of consumers shop around when looking for a lawyer, and 45% expect to hear back in 24 hours after their initial outreach. By making it easy to find and contact your firm, and automating booking a consultation through Google My Business, you are winning at the first and crucial step in the hiring process.