Virtual Event

How to Grow a Law Firm: From Start-Up to Success

Your law firm has been operating for one year: now what? Join Clio and four intrepid founders as they discuss how to go from start-up to established success story.

Recording is now available to watch on demand.


In 2020, four intrepid law firm leaders embarked on an epic (and sometimes scary) new adventure: to start their own law firms right in the midst of the global pandemic. 

They shared their stories, experiences, and insights with us (as well as a host of subject matter experts) in Clio’s popular Making of a Law Firm series.

These days, those same four leaders are thriving. That’s why we’ve invited Kim Cross, Partner at Vine Law, Natalie Foster, Founder at Inspire Legal (formerly Foster Clay Law), Elena Manukyan, Partner at The Injury Solicitor, and Alistair Wells, Founder and Director at Tend Legal back.

Join us as they discuss the steps they’ve taken to grow and succeed beyond a start-up law firm, including: 

  • The biggest lessons they’ve learned about running a law firm
  • Why branding (and even rebranding) have been so important 
  • How they’ve approached taking on new hires
  • Choosing (or not choosing) office space post-Covid
  • Tips and tricks for other firms hoping to grow in Year Two and beyond

Join these law firm leaders as they chat to Clio’s UK and Ireland Community Manager, Geraldine O’Reilly, about what it takes to not just survive but thrive beyond the initial start-up stage.

Duration: 60 minutes

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Alistair Wells Headshot
Alistair Wells

Founder and Director

Tend Legal

Alistair is an experienced commercial solicitor. He co-founded Tend Legal with his wife Shona in 2020, with the aim of finding a better way to deliver amazing legal services to start-ups and SMEs. Alistair is known for his approachable manner, zen-like calm, and clear commercial legal advice.

Elena Manukyan
Elena Manukyan


The Injury Solicitor

In 2020, after seeing that legal services could be delivered from almost anywhere, Elena decided to launch her own firm. Specialising in personal injury law and being a small firm, Elena is able to offer clients a personalised service which you simply don’t get from large firms in the UK.

Kim Cross Headshot
Kim Cross


Vine Law

Kim is a solicitor who initially qualified in Australia and moved to the UK in 2009. Along with co-founders Melinda Smith and Cath Collins, Kim started Vine Law in 2020 with the mission to build a firm that focuses on providing exceptional client service and is a great place to work.

Natalie Foster

Founder and CEO

Inspire Legal Group

As founder and Chief Executive Officer, Natalie is responsible for the overall vision of Inspire Legal Group alongside a dedicated Board. With a proven track record of growth and success in legal practice Natalie is intent on replicating this for Inspire Legal Group.

Natalie is passionate about leading forward-thinking legal professionals towards the future of legal practices. With over 20 years’ experience in finance, Natalie’s expertise in anti-financial crime and regulatory compliance for source funds in property transactions has set her apart as a leader to implement new and evolving strategies to shape the future of the legal sector.


Geraldine O'Reilly

UK Regional Marketing Manager


Having had nearly a decade of experience in tech and the legal field, Geraldine has a deep understanding of the needs of businesses and lawyers. Geraldine leads Clio’s European events and community strategy and has spoken and moderated on many occasions about the future of legal, law firm growth, and cloud technology and security. Geraldine is also passionate about helping firms grow.