Law firm email marketing in under five minutes
Templates written for legal use cases and filters tied to your records cut setup to minutes.
Segment by matter type and tags
Filter your contact list by intake status, matter type, or tags.
Start from legal templates
Choose templates for common legal use cases and adjust them to your firm.
Get an AI first draft
Use AI-generated copy to start faster, then review and tailor it.
Tie emails to revenue
Connect opens and clicks to matters opened and revenue billed.
Email marketing for the way your firm grows
Campaigns adapt to your firm’s size and practice areas.
Solo lawyers
Keep past clients hearing from you without adding hours to your week. Explore software for solo lawyers.
Small firms
Run campaigns for the whole firm from one shared set of records. Explore small firm software.
Practice-focused firms
Send timely emails to family law, wills and estates, immigration, or business law clients.
Follow the rules for commercial emails
Include unsubscribe links
Campaigns include unsubscribe links so recipients can opt out.
Respect opt-outs
Unsubscribes are handled for you, so those contacts stop receiving campaigns.
Keep data in one place
Contact and matter data stay in Clio, with no list exports to outside tools.
AI email copy you review before it sends
Clio’s AI writes a first draft for your campaign, and you edit it to fit the client and your firm.
Start faster
Skip the blank page with an AI-generated first draft.
Keep your voice
Adjust the wording to match how your firm talks to clients before anything goes out.
Ground it in your records
Campaigns draw on client and matter information already in Clio.
Law firm email marketing resources
Email marketing software for law firms FAQs
What is law firm email marketing software?
It helps a firm plan, send, and measure email campaigns to clients, past clients, and leads. Clio’s version works from the client and matter data already in Clio, with legal templates and results tied to matters and revenue. Get a demo.
Why use Clio instead of a general email marketing tool?
Clio segments campaigns by intake status, matter type, and tags from your own records, and connects results to matters opened and revenue billed, which a general tool has no way to see. Get a demo.
Can I track the ROI of my email campaigns?
Yes. Clio connects opens and clicks to the matters opened and revenue billed from each campaign. Get a demo.
Can someone new to email marketing use it?
Yes. Templates for common legal use cases and AI-generated first drafts mean a first campaign can be ready in under five minutes, and guided steps take you from choosing an audience to sending. Start a free trial.
Does Clio’s email marketing help with the Spam Act 2003?
Campaigns include unsubscribe links and opt-out handling. Clio’s consent features may not suit every jurisdiction, so check your Spam Act 2003 obligations before you set up campaigns. Get a demo.
What kinds of firms use email marketing?
Solo lawyers, small firms, and firms in practice areas like family law, wills and estates, immigration, and business law use campaigns to keep in contact with past clients and follow up with leads. Get a demo.
Can I personalise campaigns?
Yes. Edit templates and AI drafts, and segment by intake status, matter type, or tags so each message fits its audience. Start a free trial.
How can lawyers use email marketing to grow their practice?
Follow up with leads who haven’t instructed you, check in with past clients, and send reminders tied to the matters you’ve handled, working from the records in Clio. Get a demo.
What’s the best email marketing software for law firms?
Look for legal templates, segmentation from your client and matter records, results tied to revenue, and opt-out handling. Clio Grow includes each of these. Get a demo.