The Making of a Law Firm Series

The Making of a Law Firm Series: An Introduction

Starting a law firm is tough, and building your firm can be even tougher. Watch our webinars with 4 law firm leaders who are on the road to building new and successful UK law firms.

Get an exclusive behind-the-scenes look at what goes into building a new law firm today.

Join Clio for the first-of-its-kind discussion, Innovate Legal Online: The Making of a Law Firm Series.

4 law firm founders are building legal businesses, which were established in 2020 during a global crisis.

All 4 leaders share their stories and learnings as they embark on their journey to make a law firm.

Our leaders include:

  • Kim Cross, Partner at Vine Law
  • Natalie Foster, Founder at Foster Clay Law
  • Elena Manukyan, Partner at The Injury Solicitor
  • Alistair Wells, Founder and Director at Tend Legal

Session duration: 60 minutes

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Kim Cross Headshot
Kim Cross


Vine Law

Kim is a solicitor who initially qualified in Australia and moved to the UK in 2009. Along with co-founders Melinda Smith and Cath Collins, Kim started Vine Law in 2020 with the mission to build a firm that focuses on providing exceptional client service and is a great place to work.

Natalie Foster


Foster Clay Law

Natalie Foster co-founded Foster Clay in 2020 with the vision to have a friendly, forward-thinking law firm that provides excellent professional service to individuals and businesses both locally and nationally. Natalie saw a gap in the market for a firm offering digital legal services.

Elena Manukyan
Elena Manukyan


The Injury Solicitor

In 2020, after seeing that legal services could be delivered from almost anywhere, Elena decided to launch her own firm. Specialising in personal injury law and being a small firm, Elena is able to offer clients a personalised service which you simply don’t get from large firms in the UK.

Alistair Wells Headshot
Alistair Wells

Founder and Director

Tend Legal

Alistair is an experienced commercial solicitor. He co-founded Tend Legal with his wife Shona in 2020, with the aim of finding a better way to deliver amazing legal services to start-ups and SMEs. Alistair is known for his approachable manner, zen-like calm, and clear commercial legal advice.


Geraldine O'Reilly

UK and Ireland Community Manager


Having had nearly a decade of experience in tech and the legal field, Geraldine has a deep understanding of the needs of businesses and lawyers. Geraldine lead Clio’s European events and community strategy and has spoken and moderated on many occasions about the future of legal, law firm growth, and cloud technology and security.

Now available on demand

Throughout this series, these 4 fearless leaders join Clio experts to share and learn about growing and scaling your legal business. Along the way, we will also invite some subject matter experts to share their knowledge.

We will tackle questions such as:

How to build a pipeline of clients
How to manage your firm’s cash flow
What technology you need at your firm
How to attract, hire, and keep top talent
How to renew your PII and get the best deal
How to create a strong brand
And much more.