Virtual Event

How to Grow a Law Firm: Finding Your Firm’s Most Profitable Niche

Watch this “How to Grow a Law Firm” session to discuss finding your legal niche, marketing your niche across borders, and to hear how Alex Naray tripled his firm’s annual turnover by adding cryptocurrency legal services as his firm’s niche within a niche.

Recording now available to watch on-demand.


The most successful law firms are often the most innovative. That’s certainly the case with Naray Law, a Swiss-based firm that has seen exponential growth in recent years by identifying a profitable legal niche within a niche.

Having added cryptocurrency legal services to its already thriving roster of international tax law, commercial law, and corporate law clients, Naray Law has seen huge growth since mid-2021, more than tripling annual turnover since. 

In this instalment of the How to Grow a Law Firm series, join Join Naray Law founder Alex Naray as he chats to Clio’s Geraldine O’Reilly about:

  • Identifying a legal niche, cryptocurrency law, that has massively grown his firm
  • Working with cross-border clients and legal marketing across jurisdictions
  • The law firm marketing approach that allowed Naray Law to capture the demand for cryptocurrency legal services

Duration: 45 minutes

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Alex Naray

Founder and Director

Naray Law

Alex Naray focuses his practice primarily on Swiss and international tax law, commercial law and corporate law.

He advises and assists local and international companies as well as individuals for all tax matters including tax matters related to cryptocurrencies and e-commerce related topics. He has founded several successful businesses on Amazon and created www.Naray.Law to assist entrepreneurs and crypto investors with the legal and tax challenges.

Alex is also a blockchain enthusiast and the founder of Bitcoin Academy Sàrl, one of the first companies to specialise in Blockchain and crypto-assets training in Switzerland.


Geraldine O'Reilly

UK and Ireland Community Manager


Having had nearly a decade of experience in tech and the legal field, Geraldine has a deep understanding of the needs of businesses and lawyers. Geraldine leads Clio’s European events and community strategy and has spoken and moderated on many occasions about the future of legal, law firm growth, and cloud technology and security. Geraldine is also passionate about helping firms grow.

Join and participate in our How to Grow a Law Firm Series in 2022

This event is part of a year-long series, the How to Grow a Law Firm Series, which spotlights law firms who are scaling their law firm in unique ways.

If you are interested in participating in the series or have an a firm in mind that should be spotlighted, please email [email protected]