Online reputation management for law firms, tied to your matters
Review requests come from the same records as your cases so reviews and legal work happen in lockstep.
Ask when a matter closes
Send requests when eligible matters close, by practice area and subcategory.
Reach out one by one
Start a request from any contact or matter when the moment is right.
Point clients to Google
Requests link to Google, connected the first time you send one.
Track engagement
See which requests were sent, which links were clicked, and your overall click-through rate.
When to ask is guided by practice area
Timing matters more in some practices than others.
Family law
Wait for the close of the matter, not the middle of a dispute.
Personal injury
Hold the request until the settlement is paid and the matter closes.
Estate planning
Ask once the plan is signed.
Requests by email or text
Send by text
Requests can go out by text once text messaging is turned on in Clio.
Remind when needed
Automated reminders follow up if a client hasn’t clicked the link.
Choose the practice areas
Pick which practice areas and subcategories trigger requests, so you only ask where it fits.
Ask the clients who are ready to share
Ask eligible matters only
Requests go to matters that meet your rules, not to the whole contact list.
Leave sensitive work out
Skip practice areas where clients may not want to share, like parts of criminal defence.
Follow up once
Reminders go out only if the first request wasn’t clicked.
Law firm reputation resources
Law firm reputation management FAQs
What is law firm reputation management software?
It helps a firm collect and track client reviews. Clio sends Google review requests from your matter records, by email or text, and shows which requests clients engage with. Because requests come from matters, you can time them to the end of the work instead of sending them to your whole contact list. Get a demo.
How does reputation management work in Clio?
Connect your Google Business Profile, choose the practice areas that trigger requests, and Clio sends a request when an eligible matter closes. You can also send requests one at a time. Get a demo.
Can review requests go out on their own?
Yes. Requests can go out when eligible matters close in the practice areas and subcategories you choose. You decide which work qualifies, so a request only reaches clients whose matters fit your rules. Get a demo.
Can I send review requests by text message?
Yes, once text messaging is turned on in Clio. Automated reminders follow up if the client doesn’t click. Get a demo.
Which review sites does Clio support?
Requests point to your Google Business Profile, the review platform Clio supports. Reviews left there appear with your firm in Google Search and Maps. Get a demo.
Can I track whether clients engage with requests?
Yes. See which requests were sent, whether the link was clicked, and your overall click-through rate, so you can adjust timing or wording when engagement drops. Get a demo.
When is the best time to ask for a review?
Usually at the end of a matter. In family law, ask at close rather than mid-dispute. In personal injury, ask after the settlement is paid. In estate planning, ask once the plan is signed. Get a demo.
Should criminal defence firms ask for reviews?
Selectively. Ask only for the parts of your practice where clients are comfortable sharing their experience, and leave the rest out by excluding those practice areas or subcategories from your request rules. Get a demo.
Do I need a Google Business Profile?
Yes. You connect it the first time you send a request, and each request links clients there to leave a review. Get a demo.