The Making of a Law Firm Series:

Marketing and Personal Branding for Lawyers

As a lawyer, how you present yourself is crucial. That’s why you can’t afford to neglect your personal brand. Join us as we discuss why.

Recorded and available on-demand.

In an increasingly digital world, personal branding is one of the most important (but often overlooked) things that reputation-conscious lawyers and firms can do to market themselves.

But what exactly is a “personal brand” and what does it have to do with marketing? 

You’ll find out in the latest episode in our The Making of a Law Firm Series: Marketing and Personal Branding for Lawyers!

Marketing expert Amelia Sordell sits down with Clio’s UK Community Manager, Geraldine O’Reilly, to answer some of the most common questions about personal branding, including:

  • How to ensure you have a strong and effective personal brand and online presence.
  • What good looks like: the key to create a winning brand that is authentic to you.
  • Simple and effective ways to leverage your personal brand to engage and retain more clients and grow your firm.

Joining in on the discussion are three of our series leaders who are building both their personal brands and their firms: Natalie Foster, Founder at Foster Clay Law, Elena Manukyan, Partner at The Injury Solicitor, and Alistair Wells, Founder and Director at Tend Legal They’ll be talking about their own experience of personal branding and will be getting tips from our expert on how to improve what they have done. 

Attendees will also be encouraged to join in on the discussion and to contribute and will be free to ask questions of all our panellists via Zoom chat. 

Session duration: 60 minutes 

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Amelia Sordell



Amelia is the founder of Klowt, the personal branding agency. Amelia began her career in marketing as a Recruitment Marketing Specialist, where she quickly discovered the reach and power that an individual personal brand can have on the overall Company and Employer brand.

Since launching Klowt, Amelia has worked with Tech Startup Founders to FTSE Leadership teams on building personal brands that deliver actual results. With a strong following on LinkedIn, Amelia successfully took Klowt from launch to oversubscribed in 4 weeks all off the back of her own personal brand.

Elena Manukyan
Elena Manukyan


The Injury Solicitor

In 2020, after seeing that legal services could be delivered from almost anywhere, Elena decided to launch her own firm. Specialising in personal injury law and being a small firm, Elena is able to offer clients a personalised service which you simply don’t get from large firms in the UK.

Natalie Foster
Natalie Foster


Foster Clay Law

Natalie Foster co-founded Foster Clay in 2020 with the vision to have a friendly, forward-thinking law firm that provides excellent professional service to individuals and businesses both locally and nationally. Natalie saw a gap in the market for a firm offering digital legal services.

Alistair Wells Headshot
Alistair Wells

Founder and Director

Tend Legal

Alistair is an experienced commercial solicitor. He co-founded Tend Legal with his wife Shona in 2020, with the aim of finding a better way to deliver amazing legal services to start-ups and SMEs. Alistair is known for his approachable manner, zen-like calm, and clear commercial legal advice.


Geraldine O'Reilly

UK and Ireland Community Manager


Having had nearly a decade of experience in tech and the legal field, Geraldine has a deep understanding of the needs of businesses and lawyers. Geraldine leads Clio’s European events and community strategy and has spoken and moderated on many occasions about the future of legal, law firm growth, and cloud technology and security. Geraldine is also passionate about helping firms grow.

Join and participate in our Making of a Law Firm Series throughout 2021

This event is part of a year-long series of events The Making of a Law Firm Series, featuring four law firm founders who are building legal businesses that were established in 2020 during a global crisis.

Our 4 leaders are:

Kim Cross, Partner at Vine Law
Natalie Foster, Founder at Foster Clay Law
Elena Manukyan, Partner at The Injury Solicitor
Alistair Wells, Founder and Director at Tend Legal

Together we will tackle questions such as:

How to build a pipeline of clients
How to manage your firm’s cash flow
What technology you need at your firm
How to attract, hire, and keep top talent
How to renew your PII and get the best deal
How to create a strong brand
And much more

If you are interested in joining as an expert, or if you want to suggest a topic to cover, please email [email protected]