Innovate Legal Online

Winning Websites–A Lawyer's New Shop-Front Window

Join us for the fourth instalment of our year-long The Making of a Law Firm Series. We will be joined by law firm marketing expert Rachel Tombs from Orion Legal Marketing for tips on creating a law firm website and digital content that attract today’s client.

Recording now available to watch on-demand.

Gone are the days of relying on networking and in-person introductions for client pipeline. The past 18 months have highlighted the need for law firms of all shapes and sizes to have a powerful, accessible, and persuasive digital presence to attract and secure today’s clients. Is yours up to scratch?

Join Clio’s UK Community Manager, Geraldine O’Reilly, to find out more about the importance of having a powerful digital presence, in the fourth episode of the The Making of a Law Firm Series: Winning Websites–A Lawyer’s New Shop-Front Window.

In this session, Geraldine is rejoined by two of our leaders, Elena Manukyan and Alistair Wells, along with law firm marketing expert Rachel Tombs from Orion Legal Marketing. Together the panellists discuss how clients’ expectations have changed and how to adapt your firm’s online presence to not only remain competitive, but lead the pack.

We’ll discuss:

  • Websites—essentials for building a future-proofed website, from choosing a platform and hosting, to purchasing a domain name, and much more.
  • Content—creating online content to attract and demonstrate expertise, from video and podcasts through to gated guides.
  • Budgeting—how much time and energy to spend on marketing, plus ways to get creative in those early days. 

The two leaders rejoining us for this event and sharing their experiences are:

  • Elena Manukyan, Partner at The Injury Solicitor 
  • Alistair Wells, Founder and Director at Tend Legal

Session duration: 60 minutes 


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Rachel Tombs


Orion Legal Marketing

Rachel was a practising solicitor for 15 years within both large city firms and smaller regional practices. During her legal career, Rachel became involved in the marketing and business development work that was being undertaken by the various firms in which she worked. She quickly discovered that effective marketing could deliver exceptional results for all legal professionals who want to attract new clients and grow their practices. Since leaving practice five years ago, Rachel and her award-winning specialist team at Orion Legal Marketing have worked with over 500 businesses and law firms, nationally and internationally, delivering bespoke and successful marketing and business development services.

Elena Manukyan
Elena Manukyan


The Injury Solicitor

In 2020, after seeing that legal services could be delivered from almost anywhere, Elena decided to launch her own firm. Specialising in personal injury law and being a small firm, Elena is able to offer clients a personalised service which you simply don’t get from large firms in the UK.

Alistair Wells Headshot
Alistair Wells

Founder and Director

Tend Legal

Alistair is an experienced commercial solicitor. He co-founded Tend Legal with his wife Shona in 2020, with the aim of finding a better way to deliver amazing legal services to start-ups and SMEs. Alistair is known for his approachable manner, zen-like calm, and clear commercial legal advice.


Geraldine O'Reilly

UK and Ireland Community Manager


Having had nearly a decade of experience in tech and the legal field, Geraldine has a deep understanding of the needs of businesses and lawyers. Geraldine leads Clio’s European events and community strategy and has spoken and moderated on many occasions about the future of legal, law firm growth, and cloud technology and security. Geraldine is also passionate about helping firms grow.

Join and participate in our Making of a Law Firm Series throughout 2021

This event is part of a year-long series of events The Making of a Law Firm Series, featuring four law firm founders who are building legal businesses that were established in 2020 during a global crisis.

Our 4 leaders are:

Kim Cross, Partner at Vine Law
Natalie Foster, Founder at Foster Clay Law
Elena Manukyan, Partner at The Injury Solicitor
Alistair Wells, Founder and Director at Tend Legal

Together we will tackle questions such as:

How to build a pipeline of clients
How to manage your firm’s cash flow
What technology you need at your firm
How to attract, hire, and keep top talent
How to renew your PII and get the best deal
How to create a strong brand
And much more

If you are interested in joining as an expert, or if you want to suggest a topic to cover, please email [email protected]