AI client intake for the busiest part of your week
Grow AI covers the first steps of intake, so a lead doesn’t wait until someone is free.
Reply right away
New inquiries by email, website chat, or phone get a response, including nights and weekends.
Rank leads by fit
Each lead is scored against your firm’s past successful cases, and the best matches rise to the top.
Screen for conflicts early
A conflict check runs against your Clio records as each inquiry comes in.
Book qualified consultations
Good-fit prospects get an appointment with your firm before they call the next one on their list.
Follow-up that moves leads to a signed agreement
Between the first conversation and the engagement letter, Grow AI handles the reminders so a full calendar doesn’t cost you a client.
Send intake forms
The right intake form goes out, with reminders until it comes back complete.
Chase signatures
Unsigned agreements get follow-ups, and you can see which ones are still outstanding.
Flag what needs you
Stalled leads land in front of your team with the context attached.
Bring past clients back when they need you again
Stay in touch after a case closes
Grow AI sends check-ins timed to the work you handled, so your firm comes to mind when a new legal need comes up.
Ask for reviews at the right moment
Request feedback from satisfied clients through reputation management when their matter closes.
Turn one matter into the next
Returning clients already have a record in Clio, so their history is there when new work starts.
AI legal intake that keeps your firm in control
Grow AI gathers information and suggests next steps. Your team decides which clients to take on.
Review each recommendation
See why a lead was scored the way it was before you accept or decline the matter.
Set the criteria
Tell Grow AI which practice areas, locations, and case types fit your firm.
Protect prospect data
Prospect details remain in your Clio account, are encrypted, and are never used to train public AI models.
Client acquisition resources
Law firm client acquisition software FAQs
What is law firm client acquisition software?
It captures, qualifies, and follows up with potential clients, so fewer inquiries slip away before they hire you. Grow AI does this inside Clio Grow: it replies to new leads, scores fit, checks for conflicts, books consultations, and keeps in touch with former clients. Get a demo.
What is Grow AI?
Grow AI is the AI in Clio Grow for intake and follow-up. It answers inquiries by email, website chat, and phone, screens each lead, schedules good-fit prospects, and sends check-ins to past clients. Get a demo.
Is Grow AI a separate product from Clio Grow?
No. Grow AI extends Clio Grow, so the leads it handles move through the pipeline, forms, and booking your firm already uses, then into Clio Manage once the client signs. Explore Clio Grow.
Which channels does Grow AI respond on?
Email inquiries, website chat, and phone calls. Each conversation is logged in Clio Grow with notes, so your team picks up where Grow AI left off. Get a demo.
How does Grow AI score leads?
It compares each inquiry with your firm’s past successful cases and the criteria you set, such as practice area and location, and shows the reasoning behind each score. Get a demo.
Does Grow AI decide which clients my firm takes on?
No. It collects details, assesses fit, and flags possible conflicts. Your lawyers and staff review the lead and make the call on every matter. Get a demo.
How does Grow AI protect prospective client information?
It only accesses information in your Clio account and runs on Clio’s secure cloud infrastructure. Data is encrypted, processed in line with regional data protection laws, and never used to train public AI models. Read about Clio security.
Which firms get the most from Grow AI?
Firms where response time decides who gets hired: solos and small teams without dedicated intake staff, and growing firms that lose leads to slow follow-up. Family law, estate planning, personal injury, immigration, and criminal defense practices are a common fit. Get a demo.
How much does Grow AI cost?
You pay when Grow AI helps turn a lead into a hired client, and you can set a monthly cap to stay on budget. A report shows what Grow AI worked on and how many clients it helped you sign each month. Compare plans.