Keep every lead and past client engaged
From the first inquiry to long after a case closes.
Get the right clients
Automatic lead scoring and conflict checks ensure the best-fit prospects rise to the top.
Make a strong first impression
Every prospect gets a response, every time.
Book qualified consultations
Good-fit prospects get an appointment with your firm before they call the next one on their list.
We’ve hired 1-2 additional clients a month just by having a voice agent handle after-hours calls that otherwise would have gone to voicemail. I’m not digging through messages in the morning either. The lead’s already sitting in Clio Grow with the notes done.
Intake Paralegal, Rosenberg Perry & Associates
Don’t lose stalled leads
Between the first conversation and the engagement letter, Grow AI handles the reminders so a full calendar doesn’t cost you a client.
Send intake forms
The right intake form goes out, with reminders until it comes back complete.
Chase signatures
Unsigned agreements get follow-ups, and you can see which ones are still outstanding.
Know what needs you
You’re flagged so nothing stalls between first contact and signed agreement.
Bring past clients back when they need you again
Stay in touch after a case closes
Grow AI sends check-ins timed to the work you handled, so your firm comes to mind when a new legal need comes up.
Ask for reviews at the right moment
Request feedback from satisfied clients through reputation management when their matter closes.
Turn one matter into the next
Returning clients already have a record in Clio, so their history is there when new work starts.
AI legal intake that keeps your firm in control
Grow AI gathers information and suggests next steps. Your team decides which clients to take on.
Review each recommendation
See why a lead was scored the way it was before you accept or decline the matter.
Set the criteria
Tell Grow AI which practice areas, locations, and case types fit your firm.
Protect prospect data
Prospect details remain in your Clio account, are encrypted, and are never used to train public AI models.
Client acquisition resources
Law firm client acquisition software FAQs
What is law firm client acquisition software?
Law firm client acquisition software helps firms capture, qualify, and follow up with potential clients, so fewer inquiries slip away before they hire you. Grow AI does this inside Clio Grow. It replies to new leads, scores fit, checks for conflicts, books consultations, and keeps in touch with former clients. Book a demo.
What is Grow AI?
Clio’s AI-powered client acquisition software, Grow AI, helps you avoid missed growth opportunities by working after hours to respond and instantly screen leads for fit and conflicts. It automatically works to schedule good fit leads in for appointments, then chases down outstanding items like forms and agreements. Plus, automated, timely outreach keeps you connected with past clients to drive repeat business. Book a demo.
Is Grow AI a separate product from Clio Grow?
Grow AI extends what Clio Grow can already do. Grow AI moves prospects through your pipeline, surfaces the leads most worth pursuing, and helps your team respond before a potential client moves on. Think of Grow AI as doing more of the work for you, not a separate tool to manage on top of it. Explore Clio Grow.
What makes Grow AI different from other legal CRM tools?
Most CRM tools for attorneys are just databases. They store contacts, but you still do the follow-up. Grow AI acts on that information. It can respond to a new inquiry, send the right intake form, flag a lead that’s gone quiet, and surface your strongest pipeline opportunities. It’s the difference between a system that holds data and one that helps you act on it. Book a demo.
Which channels does Grow AI respond on?
Email inquiries, website chat, and phone calls. Each conversation is logged in Clio Grow with notes, so your team picks up where Grow AI left off. Book a demo.
How does Grow AI score leads?
It compares each inquiry with your firm’s past successful cases and the criteria you set, such as practice area and location, and shows the reasoning behind each score. Book a demo.
Does Grow AI decide which clients my firm takes on?
No. It collects details, assesses fit, and flags possible conflicts. Your lawyers and staff review the lead and make the call on every matter. Book a demo.
How does Grow AI protect prospective client information?
It only accesses information in your Clio account and runs on Clio’s secure cloud infrastructure. Data is encrypted, processed in line with regional data protection laws, and never used to train public AI models. Read about Clio security.
Which firms get the most from Grow AI?
Firms where response time decides who gets hired, including solos and small teams without dedicated intake staff, and growing firms that lose leads to slow follow-up. Family law, estate planning, personal injury, immigration, and criminal defense practices are a common fit. Book a demo.
How much does Grow AI cost?
You pay when Grow AI helps turn a lead into a hired client, and you can set a monthly cap to stay on budget. A report shows what Grow AI worked on and how many clients it helped you sign each month. Compare plans.