How Power Law Uses Better Lead Intelligence to Streamline Intake and Grow Intentionally
Power Law LLC
Number of Staff
Started Using Clio
Denver, Colorado, USA
Amelia Power is a practicing Criminal Defense Attorney and the Founder of Power Law, LLC. The firm handles a range of criminal defense cases from misdemeanors to serious felonies and represents adult and juvenile clients at both the trial and post-conviction level.
Working from a historical mansion in Denver, Colorado, Amelia is a strong believer in automation, efficiency, and making data-driven decisions on how to run her business. From day one, she’s used Clio Manage to run her practice—and it wasn’t long before she decided to adopt Clio Grow as well to help streamline her intake process.
How Clio Grow improved Amelia’s approach to intake, consultations, and pricing her services in her market
1. Better, more prepared consultations—in 15 minutes or less
Clio Grow has allowed Amelia to create better processes for her intake, resulting in a more efficient system for her consultations. Clients can book consultations into Amelia’s calendar—directly from her website—while also allowing her to have her engagement templates and fee letters ready to go by the time she meets her potential clients.
By being more prepared for each consultation—she’s also been able to reduce her standard sessions from 45 minutes to 15 minutes, which has helped put a ton of time back in her calendar.
2. A system for tracking lead data
With her intake system in place, Amelia is able to track many important details about the potential clients who come to her firm.
3. Lead data = market data, which helped inform Amelia’s rates
With Clio Grow, Amelia’s firm collects data on who reaches out to her, the value of their cases, whether they’re converting, and why they might not be converting. With this data in hand, Amelia is able to make more strategic decisions on how to run her firm.
4. Eliminating unnecessary administrative work
Amelia is a practicing attorney who’s in court almost every day. With these demands on her time, she’s always looking for ways to make her office more efficient, especially when it comes to burdensome administrative work.
Clio Grow has allowed her firm to cut down bulky processes, so that she and her team can dedicate more time to clients.
5. Customizing workflows specific to the cases she handles
Amelia and her team have set up a system for their firm’s pipeline, so that every potential client gets at least two follow-ups. Since Clio Grow creates a centralized place for keeping track of lead data, anyone at her firm can check on the pipeline and follow-up by sending emails directly out of Clio Grow, regardless of who did the consult.
Amelia has also created templates for key documents, such as closing letters and entries of appearance. Each of these forms can be quickly auto-filled with information collected from her intake forms.
Sustainable growth with a focus on giving more control to clients
Amelia and her team aim to continue growing their firm at an intentional pace, with the goal of always providing excellent client service. With this, Amelia has set her sights on learning more about how she can adapt her firm’s processes to take more advantage of what Clio has to offer—and helping to improve how clients can work and interact with her firm.
“I really want my clients to feel like they have more control over their case—that they can access and collaborate more in Clio.”