How to use Google’s Local Services Ads: The Most Cost-Effective Way To Advertise Your Firm

See how you can reach new clients in your area by appearing at the top of Google search results.

In today’s digital landscape, over 50% of clients turn to search engines to find legal services. And now, with Google’s Local Services Ads in Clio Grow, it’s easier and more cost effective than ever. 

Join Elyse Goldman from Google and Joe Runkle from Runkle Law, to see how you can effortlessly attract the right clients using Google Local Services Ads in Clio Grow—without having to be a marketing expert.

In this session, we’ll guide you through:

  • The role of Google’s Local Services Ads in legal marketing and how to get set up
  • How you can appear at the top of Google search results to attract high-intent leads in your vicinity, at the right price
  • A real-world success story of how a firm used Google Local Services Ads in Clio Grow to achieve a remarkable 10x return on their marketing investment.

Duration: 1 hour

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Elyse Goldman

Partner Sales Strategy and Global Product Lead for Local Service Ads


Elyse Goldman is a Global Product Lead at Google for Local Services Ads. With over 15 years of experience in the tech industry, including ten at Google, she has brought Local Services to market through partnerships. She is passionate about helping businesses grow and succeed, and under her leadership, Local Services Ads has successfully helped businesses of all sizes reach new customers.

Joe Runkle


Runkle Law

Joseph Runkle, lead trial attorney at Runkle Law Firm, brings over a decade of experience in criminal law. Clients benefit from his successful track record and receive personalized one-on-one communication. With focused attention on each case, Runkle Law ensures the best possible outcome for you and your family.

Liz Hudson

Customer Marketing Manager


Liz is a Senior Manager of Customer Marketing at Clio, where she’s obsessed with helping customers get the most value out of Clio.