PPL, PPC, CPL, ROI, CTR…Digital marketing can feel like a foreign language, with new channels and opportunities to promote your firm emerging all the time.
The problem is, if you aren’t learning them, someone else is—and with 76% of clients finding law firms online, this can have a significant impact on your ability to grow.
By understanding the marketing opportunities available to you, you can effectively target the right clients, improve your return on investment, and increase your firm’s revenue.
In this on-demand webinar expert consultants from Above the Bar Marketing will help you:
- Understand the fundamentals of Google advertising and identify strategies that suit your law firm’s unique needs
- Learn how to measure the success of your efforts
- Discover tips you can use today to optimize your firm’s online presence
Duration: 60 minutes
Watch the Recording
Speakers
Lindsay Marty
Founder and CEO
Above the Bar Marketing
Lindsay is a digital marketing expert with over a decade of experience working exclusively with law firms. She is passionate about helping her clients develop and implement online strategies that improve their online reputation and increase the return on investment of their marketing dollars. Lindsay is a highly skilled and knowledgeable digital marketer. She is an expert in all aspects of online marketing, including search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, (LSA)s and content marketing. She is also a skilled strategist and analyst and provides her clients with resources to develop and implement data-driven marketing campaigns that deliver results.