AI in Legal Marketing: How to Ethically and Effectively Build Your Brand and Business

Build your online presence and attract clients ethically while leveraging the latest automation and AI tools.

While online marketing and AI tools have their advantages, are you aware of the ethical considerations that come with it?

Tools like ChatGPT have many perks—convenience, low cost, and accessibility—but are you sure you’re using them correctly?

Join this webinar to learn how to leverage AI and automation to enhance your branding, website, social media, and emails, while abiding by your ethical obligations and responsibilities.

This one hour webinar will cover:

  • How AI and automation can act as a marketing assistant that simplifies your efforts, reduces costs, and levels up your brand  
  • Compliance rules and ethical considerations to be aware of–including what needs to be disclosed to clients when using AI 
  • Common mistakes and potential penalties for using AI incorrectly
  • Suggestions on how to embrace AI responsibly and get started using it today

Duration: 60 minutes + 20-minute walkthrough of Clio-compatible AI marketing tools including LawDroid, Levitate and Birdeye.

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Erin Walker
Erin Walker

Director, Strategy and Enablement


Erin Walker has been working in digital communications since Netscape Navigator was a viable web browser. She has extensive experience operationalizing technology to achieve business goals, and she’s “practically obsessed” with AI, hosting Clio’s international and highly successful AI webinar series. She is passionate about using technology to solve problems and make the world a better place.

Danelle Harvey-Jacob, Esq. LL.M.

Founder and Principal Attorney

Harvey-Jacob Law

Danelle Harvey-Jacob, Esq. LL.M. is the Founder and Principal Attorney at Harvey-Jacob Law, a California virtual law firm helping professional entrepreneurs from set-up through to exit avoid common costly legal mistakes, disputes, and outcomes. Danelle’s practice areas include business, contracts, trademark, copyright, Internet, and trusts and estate planning. Danelle empowers others to confidently build businesses while protecting their brands, assets, and loved ones. She is a mother, business owner, best-selling business author, speaker, published composer, humanitarian, and educator.

Jamie Kohls

Marketing & Partnership Manager


Jamie Kohls has a passion for learning, teaching, and the law. She applies her degrees in
both Marketing and Law daily in her Marketing & Partnership role with GNGF. Her
dedication to education is constantly on display as an instructor at The Legal Marketing
Academy by GNGF where she shares that knowledge with other legal professionals.
Jamie’s well-rounded knowledge of the legal profession comes from her time working in
the offices of law firms large and small before becoming a member of the GNGF team. An
expert bridge between marketing and law practices, Jamie acts as an essential link between
these two worlds for our clients at GNGF.