What is the Law Firm Maturity Model?

The Law Firm Maturity Model was introduced in the 2019 Legal Trends Report to highlight two critical factors that contribute to law firm success: client experience and firm performance

  • Firms that focus on client experience

    …are more responsive to client needs. These are the firms that know how to attract new business and earn strong satisfaction among their clients.

  • Firms that focus on the firm performance

    are more productive. These are firms that put more time toward revenue-generating tasks for clients, while keeping overhead costs low and investing in time-saving initiatives.

  • Firms that progress along both quadrants

    …are the ones that thrive.

So, where does your firm land?

Developing firms

Developing or newly-formed law firms struggle to earn new business and are uncertain about revenue.

May identify as: 

  • Learning 
  • Forming
  • Struggling 

May experience:

  • Stagnant or declining revenues
  • Difficulty finding new business
  • Disorganized workflows
  • Unclear client journey
  • Uncertainty about future growth

Productive firms

Productive law firms are focused on client work and have strong systems in place to perform business operations in an organized manner. 

May identify as: 

  • Efficient
  • Purpose-driven
  • Organized

May experience:

  • Focused work
  • Organization and orderly management
  • Strategic business processes

Responsive firms

Responsive law firms understand what their clients need and are focused on delivering client experiences that exceed expectations. 

May identify as: 

  • Empathetic
  • Attentive
  • Proactive

May experience:

  • High client satisfaction
  • Meeting client needs
  • Strong communication

Thriving firms

These firms are stable or experiencing high growth. They are focused on doing work for clients that is both efficient at the firm level and innovative to achieve high client satisfaction and firm growth. 

May identify as:

  • Adaptable
  • Profitable
  • Innovative

May experience:

  • Client-centered operations that benefit both clients and the firm
  • Long-term, predictable growth
  • Increased returns on efforts

Learn how firms are growing their revenue by 112%.

Download the Legal Trends Report now.

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