Virtual Meetup

Content Creation and SEO for Lawyers

Make your law firm stand out with valuable and helpful content.

Thursday, June 16, 2022 at 11 a.m. PT | 2 p.m ET

 

Get actionable advice on how to grow your legal practice through organic search and SEO.

You already know that your law firm delivers top-notch service. But how do you get the word out to prospective clients? 

The key to success lies in one of the most significant, yet overlooked, marketing tactics—organic search. 

With an increasing number of people going online to find a lawyer and compare their options, it’s more important than ever to show up on page one of search results. 

This session will cover how your law firm can win the organic search game by creating search engine optimized content. In particular, you’ll learn how to:

  • Use keywords to boost your chances of ranking on the first page of the search results
  • Create and publish content that drives people to your website—and keeps them coming back
  • Outrank competitors by using tools like backlinks and off-page citations 

Meetup Overview

  • This session is part of a seriesThe Legal Marketing Masterclassintended for legal professionals looking to level up their digital marketing efforts
  • Hosted by Josh Kern, Manager, Content Strategy at Clio, featuring Jamie Kohls, Jr. Project Manager at GNGF, and Gyi Tsakalakis, President of AttorneySync
  • Duration: 60 minutes (including a panel presentation, discussion, and audience Q&A)

Can’t make the date? Sign up anyway—we’ll send a recording to everyone who registers!

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Speakers

Jamie Kohls

Jr. Project Manager

GNGF

Jamie is a recent Chase College of Law graduate and NKU Haile College of Business alumni. Due to her experiences in law firms, Jamie is able to bridge the gap between our employees and our law firm clients. Her rounded knowledge of the industry is an asset to our team.

As a Junior Project Manager at GNGF, Jamie ensures that our employees are operating at a level which will create optimal results for our legal clients. Jamie’s education and experiences has allowed her to develop skills in problem solving, and critical thinking which greatly help deliver value to our clients.

Jamie is passionate about teaching firm owners that it takes more than being a good attorney to run a successful firm. Jamie enjoys speaking with attorneys to help them to realize the potential of their firm’s customer base and revenue.

Gyi Tsakalakis

President

AttorneySync

Gyi Tsakalakis helps lawyers grow their practices online. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He founded AttorneySync to provide lawyers with more effective, transparent, and accountable digital legal marketing results. He proudly serves as a Co-Chair of ABATECHSHOW 2023 and hopes to see you there. He is passionate about Michigan football, coffee, and stoicism.

Host

Josh Kern

Manager, Content Strategy

Clio

Josh Kern is a Content Strategy Manager at Clio, and an experienced writer and B2B marketer. With client-side, agency-side, and freelance experience, Josh helps organizations determine the right content for their audience during each stage of the buying journey. In addition to Clio, Josh has written content for FreshBooks, Moneris, Livingston, Farber Financial, Yellow Pages Canada, Henry’s Camera and more. Josh is also an editor and writer at Raptors HQ, SB Nation’s Toronto Raptors blog.