An Innovate Legal Online Virtual Meetup

Law Firm Branding: How To Stand Out in a Crowded Market

Learn how to differentiate your firm by establishing a trustworthy brand in this Innovate Legal Online meetup on March 15, 2022.

Learn how to build and nurture your law firm brand in the online space to stay competitive in today’s digital-first world

Developing a strong online brand is one of the most fundamental ways that law firms can stand out and attract more clients. 

This session will feature advice from law firm owner Michelle Fonseca-Kamana, who saw great success since doubling down on brand building very early on, and branding experts April Roberts and Tyler Roberts, who have helped many businesses successfully create a trustworthy brand presence.  

The webinar will answer some of your most common questions about branding and introduce you to:

  • The tangible and intangible components that go into building a brand 
  • The foundations of building a successful brand online
  • Branding tips for specialization vs. general practice

Meetup Overview:

  • This session is part of a seriesBuilding a Successful Law Firmintended for legal professionals looking to start or grow their practice 
  • Hosted by Nefra MacDonald, Senior Manager, Strategic Engagement at Clio, featuring Michelle Fonseca-Kamana, Founder & Principal Attorney of West Coast Lemons, and April Roberts and Tyler Roberts, Founders of NOMOS Marketing 
  • Duration: 60 minutes (40 minutes of panel discussion + 20 minutes of Q&A)

P.S. This is the fifth session in the series Building a Successful Law Firm. You can catch up on previous installments

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Michelle Fonseca-Kamana
Michelle Fonseca-Kamana

Founder & Principal Attorney

West Coast Lemons

Michelle Fonseca-Kamana is the Founder and Principal Attorney at West Coast Lemons, a law firm specializing in California lemon law. She is passionate about consumer advocacy, education, and an unparalleled client experience, and with over $4.5 million recovered since 2017, Michelle has proven she is a force to be reckoned with. By actively sharing her knowledge via informational videos with her followers on Instagram, Facebook, LinkedIn, YouTube, and TikTok she has built a solid direct-to-consumer and direct-to-business referral network all using social media. In her spare time, she mentors aspiring law firm owners across the country on how to start their own law firms and use social media as a marketing tool and has been a guest speaker on podcasts such as New Solo and legal conferences like Law Di Gras.

April Roberts


NOMOS Marketing

April Roberts is an entrepreneur and Co-Founder at NOMOS Marketing. Prior to her career in marketing, April worked in higher education as the Director of Extension for a national collegiate organization. She discovered her passion for marketing and client service after joining Wonderist Agency as Head of Account Management, where she supervised a team of seven account managers handling over 200 clients nationwide. April is passionate about business development, building partner relationships, and delivering excellent client service for both NOMOS Marketing and its clients.

Tyler Roberts


NOMOS Marketing

Tyler Roberts is an attorney and Co-Founder of NOMOS Marketing, a full-service marketing agency for lawyers on a mission to make the law more accessible, more approachable, and ultimately more human. Tyler discovered a passion for entrepreneurship and legal technology after working at several early stage startups and later reporting on legal trends as an editor for three law-related magazine titles. Tyler is a content creator at heart and loves helping clients bring their visions to life through storytelling and design.


Nefra MacDonald
Nefra Macdonald

Sr. Manager, Strategic Engagement


Nefra MacDonald is a legal technology and wellness speaker who, as the team lead of Affinity Partnerships at Clio, works with bar associations and other legal organizations to help lawyers succeed in their practices. Having worked in legal for over a decade, Nefra understands the pain points that affect legal professionals, and she uses her experience to help lawyers streamline processes and run a better business. A graduate of the University of Miami, Nefra is passionate about bringing a practical lens to each one of her presentations, so each attendee leaves with a takeaway that can improve their day-to-day. She has been a speaker at the Clio Cloud Conference, ABA TECHSHOW, and at many other legal conferences across North America.