Connect ads to intake
You pay per lead, within a weekly budget, and see each lead’s outcome in Clio.
Show up at the top of local search
Local Services Ads appear above other results when people near you search for legal help.
Earn the Google Screened badge
The badge shows prospective clients that Google has screened your firm.
Pay for leads, not clicks
You’re charged only when a prospective client contacts you through the ad.
Control your budget
Set a weekly budget and pause your ads at any time.
Track each ad lead from first contact to client
Clio connects the ad to intake, so you can see which leads became clients and what they were worth.
Capture leads in Clio
Leads from your ads arrive in one intake workspace, ready for follow-up.
Measure conversions
Track new leads, conversions to clients, and estimated value.
Follow up while it’s fresh
Respond quickly with online intake forms and appointment scheduling tied to the same record.
Ad spend is easier to judge when each lead is tracked to the outcome
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$12,000 in ad spend and over $100,000 in profit over six months at Runkle Law
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400,000+ legal professionals trust Clio
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4.7/5 rating from 13,000+ reviews
Set up Local Services Ads with Clio
Create your Google account
Open a Google Local Services Ads account with your practice areas and service areas.
Connect it to Clio
Link the account so leads and performance flow into Clio.
Set a budget and track results
Choose a weekly budget, then follow leads and work toward the Google Screened badge.
Practice areas covered by Local Services Ads
Google offers Local Services Ads across a range of legal practice areas. Through Clio, they’re currently available to US law firms.
Common practice areas
Personal injury, family, criminal defense, immigration, and estate planning.
Other covered areas
Bankruptcy, business, DUI, real estate, tax, traffic, and more.
Choose your service area
Pick the locations you serve so ads reach people nearby.
Local Services Ads resources
Local Services Ads for lawyers FAQs
What are Local Services Ads for law firms?
Google Local Services Ads appear at the top of Google Search for local legal searches. Firms pay per lead rather than per click, and screened firms can display the Google Screened badge. Get a demo.
How do Local Services Ads work with Clio?
Connect your Google Local Services Ads account to Clio, and the leads your ads generate flow into Clio, where you can follow up and track which ones become clients. Get a demo.
What’s the difference between Local Services Ads and Google Ads?
Local Services Ads appear at the top of results and charge per lead. Google Ads can appear in search, on websites, and on video, and typically charge per click. Get a demo.
How much do Local Services Ads cost?
You set a weekly budget and pay when a prospective client contacts you through the ad. You can pause your ads at any time. Get a demo.
Which practice areas can use Local Services Ads?
Covered areas include personal injury, family, criminal defense, immigration, estate planning, bankruptcy, business, DUI, real estate, tax, and traffic, among others. Choose the ones your firm handles when you set up your Google account. Get a demo.
How do I set up Local Services Ads for my law firm?
Create a Google Local Services Ads account with your practice and service areas, connect it to Clio, set a weekly budget, then track leads as they arrive. Get a demo.
What is the Google Screened badge?
It’s a badge Google shows on Local Services Ads for firms that pass its screening, signaling to prospective clients that the firm is qualified to offer legal services. Get a demo.
Can I track ROI from Local Services Ads?
Yes. Clio tracks new leads, conversions to clients, and estimated value, so you can compare what you spend with what the ads bring in. Get a demo.
Are Local Services Ads available outside the US?
Google’s Local Services Ads for Clio are currently available to law firms located in the US. Get a demo.