Introducing Grow AI, 24/7 Client Acquisition In Clio Grow

Grow AI works around the clock to capture the right leads and turn them into clients.

Clio, the global leader in legal AI, today launched Grow AI, a set of AI features within Clio Grow that work around the clock to turn inquiries into clients. Grow AI transforms Clio Grow into an engine that drives firm growth, even when lawyers are busy.

Bringing in new business is often expensive and high-touch. It requires marketing expertise and an advertising budget that many firms lack. Yet many firms still monitor phone lines, inboxes, and web forms manually, screening leads and following up by hand before determining whether an inquiry is worth pursuing. 

As uncovered by Clio’s Legal Trends Report, 79% of prospective clients expect a reply within 24 hours. However, 67% of firms don’t respond to email inquiries and 48% don’t respond to phone inquiries. Many leads also come in after hours, when firms are least equipped to respond. Those missed opportunities can lead to higher acquisition costs; firms increase ad spend to attract customers they should have already captured. 

Grow AI is a direct answer to that problem. Data from Grow AI shows nearly 50% of leads captured with the tool occurred outside normal business hours, demonstrating the impact it can make on a firm’s revenue growth. 

“A two person firm shouldn’t need a call center or a marketing department to compete with the biggest firms in the country,” said John Foreman, Chief Product Officer at Clio. “Grow AI gives them the same always-on response and the same judgment about which leads are worth pursuing, built directly into the platform they already run their practice on.”

From first contact to an active matter 

Grow AI monitors a firm’s phone lines, inbox, and website chat for new activity. A call, email, or chat message triggers an immediate response: the agent answers questions, captures contact and case information, and checks the lead against the firm’s own case lead scoring and conflict rules.

That scoring is trained on the firm’s own case history. Every hired matter, every declined case, and every past outcome becomes a signal, so Grow AI learns the shape of the cases a specific firm wins and applies that judgment to each new lead the moment it arrives.

At the firm’s discretion, well-suited leads are booked directly into a consultation. Grow AI automatically follows up with leads that stall using firm-approved messaging. Those that go cold are flagged for a person to close out. 

That always-on approach drives firm growth. Clio data shows matters are three times more likely to convert to hired when Grow AI is used. 

“We’ve hired 1-2 additional clients a month just by having Grow AI handle after-hours calls that otherwise would have gone to voicemail,” said Christian Moreno, Intake Paralegal, Rosenberg Perry & Associates. “I’m not digging through messages in the morning either. The leads are already sitting in Clio Grow with the notes done.” 

Driving growth across the client journey

Grow AI is a connected set of capabilities that automates the client acquisition process. The system includes:

• Phone, email, and website chat agents that answer common questions, capture information, and begin the intake process automatically.
• Lead assessment based on the firm’s criteria, including case type, location, and conflicts, scoring leads by patterns from past successful cases.
• Automated lead intake that collects information and schedules qualified leads into a consultation.
• SMS and email to chase outstanding intake forms, unsigned agreements, and unscheduled consultations. Cold leads are flagged for follow-up or closure.
• Client reconnection emails that deploy after the matter closes to stay top of mind, secure referrals, and surface repeat work.

Once a lead is won, the resulting matter carries into Clio Manage with the context of the client relationship intact. Contact history, case details, documents, and billing information remain connected to the same client record as the matter moves through its operational life. The data also flows into Clio Work, where it’s used to enrich how lawyers research, analyze, and draft. 

That continuity reflects how Clio is intentionally designed as a legal AI platform. Clio Grow provides the environment where firms find and convert the right clients. Clio Manage carries the resulting matter through the operational life of the matter. Clio Work uses all relevant information to support substantive  legal work.

Together, they give Clio a differentiated foundation unlike other legal technology providers: the acquisition of new clients, the management of the resulting matter, and the practice of law itself, all connected through one Intelligent Legal Work Platform.

Firms only pay for results   

Clio research reveals the average law firm spends 8% more on marketing each year than it did the last. And yet many firms remain unsure that their marketing is working. Grow AI is designed to close that gap without requiring firms to add headcount, hire a call center, or manage a separate piece of software. 

Clio believes that AI is only impactful for lawyers when it drives outcomes that align with their needs. That’s why firms pay only when Grow AI helps turn a lead into a client. 

For example, firms pay when a client is hired who was captured through the voice agent, or when Grow AI revives a prospect who has stopped responding and they go on to sign their engagement agreement. If Grow AI had no role in the hiring, there’s no charge. Legal professionals are able to set a monthly spending target to keep costs predictable, so a firm can let Grow AI answer inquiries without worrying about the bill for the leads that don’t convert.

Grow AI is available now in Clio Grow. Phone agents are currently supported in the U.S., with additional regions to follow. Existing Clio Grow customers get their first three hired matters through Grow AI at no cost.

To learn more, visit https://www.clio.com/features/law-firm-client-acquisition/.