Likes, followers, FYPs (For You Pages)—maybe law school didn’t prepare you for the vast and valuable world of social media, though it’s never too late to learn. Especially if you own your own firm.
When it comes to promoting your law firm, it can be natural to dismiss certain social media platforms. Though, before you label TikTok or Instagram as frivolous platforms, think critically about the apps being used by millions every minute.
There are promising areas on every social media platform, including legal-focused communities. This is where your future clients are scrolling and engaging with legal-related content. From TikTok to Twitter, attorneys post relevant information and build trust with clients every day through the power of social media.
The complete social media guide for law firms
LinkedIn remains the most popular social media platform among lawyers in the US, according to the ABA’s 2018 Report—with more law firms using LinkedIn than every other platform, even Facebook.
Build your firm’s presence on Twitter, Instagram, and Facebook
Reach new audiences with TikTok and Pinterest
More than just a fun pastime, social media for lawyers can be a valuable digital marketing channel when it’s used strategically and you take the time to learn and adhere to ethics rules so you can stay compliant.
