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Willie Peacock is a lawyer, marketing, and technology enthusiast whose career has zig-zagged between the three fields more times than he'd be able to recount.
Since launching his career in the Great Recession, he has embraced a non-traditional career path, including stops with the largest legal marketing company, associate attorney and director of marketing for a multi-million dollar Family Law firm in California, Search Engine Marketing (PPC) manager for a military veterans' website, and when life and licensure has allowed, solo legal practice. He has written for Thomson Reuters, Clio, and the Daily Journal and regularly presents at conferences on legal marketing and reputation management.
He is licensed in seven states, including New York, where he still works in marketing and has a retirement division (QDROs) legal practice spanning CA, MO, KS, IA, ND, NY and NJ.
When it comes to enabling your law firm and staff with technology, it’s best to get a device policy in place sooner than later.
Business development means pursuing strategic opportunities for your law firm through building relationships and identifying new revenue streams, such as cross-selling existing clients or adding new practice areas to your firm.
Trust accounting: The need to keep track of client funds given in trust separately from law firm operating funds. I don’t know if there is any concept more feared and mythologized by lawyers when it…
The practice of law is all about helping clients, so aren’t we all client-centered? In a way, yes. But there is a reason why the most common bar complaint has often been due to a…
40% of consumers surveyed in the 2018 Legal Trends Report said they would never hire a lawyer who didn’t take credit or debit cards. Willie Peacock digs into what that means.
Willie Peacock shares his insights into the most surprising finding from the 2018 Legal Trends Report.
There are a few recent Gmail updates that lawyers may just want to pay attention to. Here’s why.
How much does an interruption cost you? More than you think. Here’s a look at the cost of interruptions for lawyers, and how to reduce them.
There are many ways a potential client may find you, but which channels should your law firm be focusing its marketing strategy on?
The time you have to respond to a potential client’s inquiry is much shorter than you think. Here’s how to shorten response times and get more clients for your law firm.