Advertising can be a catch-22 for lawyers as most don’t realize the importance of marketing when opening their own firm. The success of their firm often heavily depends on their ability to acquire new clients through advertising.
Many lawyers have no idea which ads or campaigns are bringing them the most paying clients. For example, if a firm runs a billboard ad and a Google Adwords campaign simultaneously, without an analysis tool, it will be difficult for them to know which campaign is making the most of their marketing spend.
Google offers digital reports for Adwords, but these aren’t failsafe. A client may not have clicked on an ad right away and there’s no way to know which print ad will catch a client’s attention without asking them. At the end of the day, knowing which ad provided the highest return on investment (ROI) is key.
Advertising For Lawyers Is Challenging
Gone are the days of wondering how to allocate your marketing budget or how to stretch a limited budget for the best result. Organizing an advertising campaign isn’t taught in law school, never mind how to identify which ad style or copy is working the best.
Performance and ROI mystery give way to frustration, lawyers often resort to guessing which ad formats work, rather than relying on actual data. When you have a combination of print and digital ads for your firm, it is nearly impossible to identify where your leads have come from, and where your hard earned dollars are generating the most leads..
Enter: Clio’s Campaign Tracker.
Your Advertising Solution
Clio’s Campaign Tracker is ideal because it shines a much-needed spotlight on the following metrics:
1: Where your leads are coming from.
2: How your leads are converting.
3: How much revenue your leads are generating.
4: How much you spent on each marketing initiative.
5: Your campaign ROI.
By creating Lead Forms in Clio’s Campaign Tracker and adding them to your website, you can begin to properly track campaigns. A secondary step is setting up a unique toll-free or local phone numbers associated to each of your ad campaigns, in order to track leads back to your advertising efforts. This can be done right in Clio, is easy and includes an automatic caller ID. Worried about missing a call from a lead? Clio tracks missed calls and automatically populates the contact information so you can follow up later.
Imagine being able to make informed advertising decisions and reducing spend to acquire new leads. Once you try Campaign Tracker, you won’t consider going back to the days of mystery marketing.