What makes law firm logos exceptional? From choosing the best law firm logo colors and fonts to hiring the right designer, creating a great legal logo design involves thorough research, thought, and understanding how to make it unique—and an accurate reflection of your brand. Not only does a great law firm logo speak volumes for your brand, but you will also be proud of using it everywhere—from your website to advertising and social media. Your law firm logo is often the first element of your brand that a client sees and should reflect the dedication, polish, and professionalism your firm stands for.
The 2020 Legal Trends Report highlights that McKinsey & Company found the majority of consumers have adopted more technology in the last year—specifically, 73% of consumers have adopted new shopping behaviors since the start of the pandemic. Consumers are also expected to continue to adopt more technology. Legal clients are increasingly shopping for lawyers online. This means it’s more important than ever to have the best possible law firm logo so you can represent your firm in the best light at every interaction with potential clients.
To inspire you to create the best law firm logo for your business, in this blog post, I’ve curated the top law firm logos that uniquely represent each law firm’s brand. I’ll also provide insight on how to create a law firm logo, including how to make your law firm logo unique, how to work with a designer, and how to translate your vision into a truly memorable design.
Best law firm logos
Although this list is by no means exhaustive, you can use it as a starting point and source of inspiration for your law office logo.
The serif font paired with the sans serif font creates an elevated brand for Ben Crump Law. When paired with the glyph (symbol), the brand is recognizable at every touchpoint.
The simplicity in the shapes of the glyph (symbol) is complemented by a sans serif font.
This custom wordmark is truly unique and reflects the brand’s tone and personality. While technically not a law firm, the mix of fonts in Hello Divorce’s logo is attention-grabbing.
This unique glyph is simplified with a two-tone palette and a sans serif font.
The simple shapes in the chevrons of the logo create visual interest and draw the eye towards the wordmark.
This unique emblem paired with the italicized serif font creates a sophisticated brand for Hamra Law Group.
7. Tate Law
The simple, geometrical shapes in the glyph are complemented by a sans serif font.
This logo is elevated with the subtleness of the birds flying off of the “I” and is grounded by a sans serif and serif font pairing.
9. Vela Wood
This custom glyph is unique to Vela Wood and works equally as well stacked with the logo or as a standalone element throughout the firm’s branding.
10. Vanst Law
A sans serif font is paired with a custom glyph that compliments the round elements of the font.
The use of a horizontal line element visually separates the sans serif and serif fonts.
A bold and memorable font, this logo works at any scale.
Using strictly serif fonts, hierarchy is achieved through scaling of the font and horizontal lines to separate the elements.
14. Donato Law
Using a simple shape, Donato Law’s glyph is memorable and can scale across various brand elements.
This condensed, sans serif font is balanced by varying the size of Jackson & Wilson above “Trial Lawyers.”
How do you create a law firm logo?
Creating a law firm logo may seem complicated, but when done well, it can be very rewarding for your brand. To create a logo for your law firm that stands out, consider if you need to trademark your logo, how to make your logo unique, top attorney logo design tips, and outsourcing the design portion of the project. I’ll go into more details in each of the sections below.
Do you need to trademark your logo?
Trademark vs. copyright
Before we discuss trademarking your logo, it’s a good idea to clarify the difference between copyrights and trademarks.
While they both provide legal protection for original creations, copyrighting refers to any work across mediums—whether creative, artistic, musical, or intellectual. A trademark, though, refers to words, phrases, symbols, and logos that are used commercially—usually, these are tied to a certain business.
Is trademarking a law firm logo recommended?
According to the United States Patent and Trademark Office, federal registration of a logo is not required. In fact, using your trademark in commerce—when you’re providing legal services—establishes your legal rights to the logo. These rights are known as common-law rights. But trademarking your law office logo will enhance your rights, as common-law rights are limited. This means that those rights may only apply in a specific geographic location, and enforcing those rights in other states may be more difficult.
By federally registering your firm’s logo on the Principal Register, you get to enjoy several rights. These rights include but are not limited to: having the exclusive right to use your logo throughout the US and its territories and proving you are the owner of the logo.
For example, if another law firm happens to have the same logo as you and decides to dispute that they have the right to use the logo, you’ll have the advantage of enforcing your registration.
How to make your law firm logo unique
A unique law firm law logo design contributes to a unique visual identity for your law firm, which helps you stand out in the crowded, modern marketplace. Not only does a distinctive logo communicate your law firm brand’s core purpose and values, but it also helps you maintain consistent brand presentation—which could increase your law firm’s revenue by 23%.
For small firms, do some research into your competitors’ brand and visual identity. Look at their logo design, color palette, font, shapes, and if their law firm names are included. Doing thorough competitive research into firms in the same state and practice areas can go a long way to help you determine how to create a unique law firm logo.
It’s a good idea to gather your inspiration by writing down what you like and dislike about each competitor law firm’s logo and what you think would help you stand out to your target clients. You could even go further by analyzing how your firm can learn from the strengths and weaknesses of each reference logo. Writing down your thoughts sets you up for success in briefing your designer on what your desired outcome for your logo is. The goal is to be as unique and polished as possible so your logo will be memorable.
Law firm logo design tips
Learn all about color
If you’re not familiar with color theory, InVision provides some insight into the color wheel, color theory, and the psychology of color. If these sound foreign to you, don’t worry. Learning about color theory is exciting, rewarding, and isn’t as time-consuming you think. You’ll be amazed at what colors you already associate certain emotions with.
Essentially, all colors can evoke certain thoughts and feelings—the beauty is that these human experiences are universal. Colors—and how you arrange them together—can also symbolize different personalities and have different psychological effects. To understand the power of color, it’s important to familiarize yourself with color theory, the color wheel, using complementary colors to create an impact, and the psychological effects behind those colors. For example, you may notice blue appearing in many law firms’ logos. This makes sense, as blue is often linked to trust, peace, and calm—all the things you want your client to experience when working with your firm.
What color is associated with law?
Although purple is traditionally associated with law, blue currently represents the majority of law firm logos. Since blue is a neutral color that may evoke a sense of calmness, it’s no wonder why many law firms have chosen it as their main brand color. Regardless of what color you choose for your firm, consider adding a secondary color to your firm’s brand to make your logo stand out.
Choose a web-safe font
Since your logo will appear primarily online, stick to a web-safe font. A web-safe font is a font that will display consistently on any device and browser. This helps ensure you can match your font with your logo throughout your website and marketing materials, for brand consistency. After picking a web-safe font, you can customize the typography in the font to create a custom wordmark. A wordmark or logotype is essentially a logo that only contains text. If you’re working with a designer, this is when their expertise will come in. An experienced designer can adjust the kerning and leading (the spaces between the letters and lines), and customize the wordmark to be truly unique to your brand.
Whether you choose a serif or sans serif depends on your law firm brand and what you want your brand to convey. A serif font like Garamond typically has a decorative stroke at the end of each letter, while a sans serif font like Helvetica does not. It’s also nice to have complementary serif and sans serif fonts to match throughout your website.
For example, as seen in the image above, Vela Wood Law matches the serif font Lora with Montserrat, a san-serif font.
Go with simple shapes
Using simple shapes in your logo is a great foundation to build your brand off of. From a young age, we are introduced to the design systems using shapes and we learn how they can connect and create patterns. Simple shapes help make your legal logo design scalable, by working for different ratios in different use cases. For example, you’ll need a small logo when creating branded law firm pens, and you’ll need a large logo for a large banner ad for a bar association event.
Think about the most famous brand logos you know, like Facebook and Instagram. Over the years, they have evolved to be a lot simpler and easy to remember. Now, the most famous brand logos are based on simple shapes. Law firm logos are no different. Keep it simple, and don’t overcomplicate it with textures and gradients. This makes your logo flexible and usable in many situations, like your law firm’s letterhead, social media, website, and event backdrop.
In the image above, the Civil Resolution Tribunal employs three hexagons creatively intertwined with each other, with triangles within the hexagons. The logo is simple yet memorable, thanks to the blue, red, and yellow colors.
Create logo versions with and without names
It’s good practice to create both wordmarks and glyphs for your lawyer logo. Wordmarks are logos with your law firm’s name in them, while glyphs are symbols that represent your law firm’s name. By having both wordmarks and glyphs, you will have appropriate logos for different uses.
Consider including law firm partner names in one logo, but also have a simplified version.
Get the right file types for your logo
This may sound technical, but it’s essential to ensure your law firm logo will remain sharp and high-quality regardless of medium—whether online or print. The formats you’ll need to ensure your logo stays sharp in all cases include:
- Vector (.eps)
- Transparent (.png)
- JPEG (.jpg)
- Scalable Vector Graphics (.svg)
Outsourcing law firm logo design
Outsourcing your law firm logo design creation is a good idea because you’ll need a vector file with high resolution, and possibly a GIF for an animated logo. This requires specialized technical design knowledge and skills. That’s why it’s good practice to hire an experienced visual designer for the job.
Before you approach a designer
Working with a designer can be exciting. After all, they’re going to help you bring your brand vision to life! But first, it’s important to have a good understanding of your law firm’s brand, mission and vision, and brand strategy. Having this clearly documented in a brief will help the designer have a better understanding of your law firm and what it stands for, so they can create a law firm logo that accurately reflects your brand.
If you’re wondering if it’s necessary to work with a designer or if you can create a DIY logo, it’s a better idea to rely on the experience of a professional graphic designer. Remember, there are many options for choosing designers—even if you have a limited budget.
How to choose a designer
- Go with an experienced designer or branding agency. Specifically, choose someone who specializes in brand logo design, so you can trust their design expertise. While you don’t necessarily have to choose a designer that specializes in law firm branding, it’s a plus if they already have an understanding of the legal industry. With a branding agency, it’s easier for them to make sure your brand is scalable and consistent, as they can help with more than your logo—like your website and ads.
- Make sure they can provide you with a detailed contract. Any designer who is invested in creating a great logo for your law firm should have a detailed contract in place for what is being delivered. Your agreement should include an overview of the process, the number of revisions you can request, and which file types you will be receiving.
- Look at their portfolio and their design style. This helps you determine if the designer’s style will fit your law firm’s brand.
- Think about your budget. Remember, similar to what people are looking for in a lawyer, the investment reflects expertise. It’s best to go with someone with a portfolio that you really like—and someone who is very experienced. If you have a smaller budget, freelance marketplaces like Upwork and Fiverr Pro are some places to find designers for your project. But make sure you do your due diligence to check their portfolio, take the time to speak to them about your brand, etc.
- Work with the same designer for marketing materials. Working with the same designer to create your law firm’s letterheads, business cards, envelope, stationery etc. ensures brand consistency.
How to work with a designer
- Share information about your law firm brand. Your law firm’s brand, mission and vision, and brand strategy are critical in helping your designer make informed and thoughtful design choices that fit your brand.
- Ask about revisions. Ask how many rounds of revisions they provide based on your feedback, and how much extra revisions may cost. While it’s normal to expect some revisions to make sure you receive a logo you’ll use for years to come, you don’t want surprise invoices at the end of the project.
- Share your inspiration with them. Remember the competitive research you did previously? Your designer will find it very useful to know what types of logos you like, don’t like, why, and how to create one that you’ll love.
- Provide effective and detailed feedback. Refrain from simply saying “I don’t like it.” To make sure you have a logo you love, provide detailed feedback by providing reasons as to why something works or doesn’t. Ask your designer if they want to jump on a call and ask them to explain their design decisions. If you prefer, this can also be done through email or a document. But this type of feedback is typically best received when vocalized to avoid any misinterpretations.
Buy a logo from a stock image site
Another option for smaller budgets is to buy a law firm logo from a stock image site like Shutterstock or iStock. Note that you may run the risk of another law firm or company using the same logo for their business.
You also need to purchase a custom license to go with your stock image logo. According to iStock, unless you buy a custom license, you won’t be able to use any part of the logo or image as a brand logo for your law firm. You also need to purchase a custom license to register any part of the logo or image as a trademark.
You’re now ready to create a great law firm logo
The thought of creating a great law firm logo can be daunting. After all, you want to be able to use it for years to come. But with the right process and by working with an experienced brand designer, you can have a logo that is unique, memorable, flexible, and consistent with your law firm’s brand. Feel free to refer to the list of law firm logos above for inspiration. Also, take note of our design tips and the steps to take before and when working with a designer.
Note: The information in this article applies only to US practices. This post is provided for informational purposes only. It does not constitute legal, business, or accounting advice.
We published this blog post in January 2021. Last updated: .
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