Email marketing made easy for busy law firms
No integrations. No extra logins. Just smart email marketing features built into the platform you already use to run your firm.
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Target the right people from your database
Use details like intake status, practice area, or past matters to send the right message to the right clients—no need to manually select people from your list.
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Start with a legal-specific email setup
Select from email campaign templates designed for legal use cases such as follow-ups, birthday greetings, or check-ins. Start with a customizable pre-written email tailored to common legal scenarios.
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Track performance and optimize for results
See which emails get opened, who clicks, and how your campaigns lead to new matters and billed revenue—so that you get a clear picture of what’s working and what’s not.
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Stay compliant, automatically
Clio handles opt-outs and includes features that support legal privacy and marketing rules, so you don’t have to worry about your emails being compliant.
Set up and send professional emails in under 5 minutes—no marketing background needed
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1. Pick your starting point
Use a ready-made template or choose a goal (like client follow-up or re-engagement).
2. Select your audience
Filter your contacts by practice area, intake status, or past cases right within Clio—no spreadsheets needed.
3. Tailor your message
Write your own email or start with an AI-generated draft based on legal best practices.
4. Send and see what works
Track opens, clicks, and even revenue generated—so you know what’s effective and where to adjust.
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Law firm email marketing, tailored to your practice area
Whether you're looking to bring in new clients, reconnect with past ones, or stay top of mind, Clio’s email marketing tools support a variety of legal-specific campaigns.
Here are examples of what you can send, tailored to the needs of your practice area.
