Senior Customer Marketing Manager, Advocacy
Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.
We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.
Summary:
We are currently seeking a Senior Customer Marketing Manager to join our Customer Marketing Team in Burnaby, Toronto, or Calgary. We are also open to candidates across Canada or the U.S.
This is a 12-Month Fixed Term Contract.
What your team does:
At Clio, we LOVE our customers. As the world’s most popular cloud-based legal software, we know that we’re only as successful as the law firms we enable. The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelise the product to others.
Who you are:
We are seeking a strategic Senior Customer Marketing Manager to lead the growth and optimisation of Clio’s referral programme. You have a proven track record of building and scaling successful referral programmes, driving customer engagement, and delivering measurable results. You’ll design initiatives that motivate and empower customers to refer others while ensuring a seamless and rewarding experience. Leveraging data and insights, you will refine and scale the referral programme to align with broader marketing and business goals. This role requires strategic vision, creative problem-solving, and a passion for creating exceptional customer experiences.
You will:
Design and launch new experiments to further extend our referral program.
Own channel goals, track performance, and report on key metrics, including referral rates, MQLs, pipeline contribution, and ROI.
Monitor and analyse program performance metrics, providing actionable insights and data-driven recommendations for improvement.
Leverage customer and data insights to identify opportunities for new segmentation strategies.
Continuously test and optimise referral workflows, incentives, and messaging to enhance user experience and conversion rates.
Work with a dynamic cross-functional team to align referral initiatives with overall business objectives and ensure smooth program integration.
What you have:
5+ years of experience in B2B software as a growth, demand generation, or customer marketer.
Exceptional written and verbal communication skills with the ability to create engaging content.
Proven success in driving pipeline growth and revenue through integrated campaigns.
Excellent relationship-building skills and a strong positive attitude.
Expertise with sales and marketing tools such as Salesforce, Ambassador, Sendoso, Pendo, and marketing automation platforms.
Strong problem solving skills and willingness to roll up your sleeves and get stuff done.
Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams.
Strong project management skills and comfort with Asana or other project management tools
Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
Strong analytical skills and ability to use data to inform decision-making and strategy development
What you will find here:
Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
Some highlights of our Total Rewards program include:
Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin, London, New York City and Sydney) to be in office min. twice per week.
Flexible time off policy, with an encouraged 20 days off per year.
$2000 annual counseling benefit
RRSP matching and RESP contribution
Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
*Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth at Clio. For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact at Clio. Those who are new to the role may join below the midpoint and develop their skills over time. The final offer amount for this role will be dependent on geographical region, applicable experience, and skillset of the candidate.
Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility
Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.
Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.
Learn more about our culture at clio.com/careers
We're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations. In recruitment, AI helps us streamline the process for greater efficiency. However, we've built our systems to ensure that a human always reviews AI-generated output, and we never make automated hiring decisions.
Disclaimer: We only communicate with candidates through official @clio.com email addresses.
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